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Thomas C. O'Guinn

Advertising and Integrated Brand Promotion Thomas C. O'Guinn; Richard J. Semenik; Chris T. Allen ISBN: 9780324320152 Publisher: Thomson/South-Western Publication Date: 2006 More About this Book
Advertising and Integrated Brand Promotion Thomas C. O'Guinn; Richard J. Semenik; Chris T. Allen ISBN: 9780324317183 Publisher: Thomson/South-Western Publication Date: 2006 Binding: Softcover More About this Book
View Larger Image Advertising And Integrated Brand Promotion with Infotrac Thomas C. O'Guinn; Allen; Richard J. Semenik; O'Guinn; Semenik; Chris T. Allen ISBN: 9780324113808 Publisher: South-Western Pub Publication Date: 2002 Binding: Hardcover Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow. More About this Book Other editions: Hardcover - 2005
View Larger Image Advertising Thomas C. O'Guinn; Chris Allen; Richard J. Semenik ISBN: 9780324006612 Publisher: South-Western Pub Publication Date: 1999 Binding: Hardcover More About this Book Other editions: Hardcover - 1999, Hardcover - 1997
Advertising, Ad Campaign Planner Thomas C. O'Guinn; Richard J. Semenik; Chris T. Allen; Shay Sayre ISBN: 9780324099096 Publisher: South-Western Pub Publication Date: 1998 Binding: Hardcover More About this Book

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