Thomas J. Madden

King of the Condo

Thomas J. Madden

When someone tries to assassinate the Condo Association's president, this comedy turns into an entertaining whodunit with a surprising ending. There's fun and suspects galore in this riotous romp of life in a Florida condominium community. October '98 publication date.

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Spin Man: The Topsy-Turvy World of Public Relations...Tell-All Tale

Thomas J. Madden

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Marketing Management: Strategies and Programs

Thomas J. Madden; Joseph P. Guiltinan; Gordon W. Paul

Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.

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Marketing Research in a Marketing Environment/Intl Student Edition

Thomas J. Madden; William R. Dillon; Neil H. Firtle

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Essentials of Marketing Research

Thomas J. Madden; William R. Dillon; Neil H. Firtle

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1992 Ama Winter Educators' Conference: Marketing Theory and Applications

Thomas J. Madden; Tex.) Ama Winter Educators' Conference (1992 San Antonio; American Marketing Association; Chris T. Allen

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Marketing Research in a Marketing Environment

Thomas J. Madden; William R. Dillon; Neil H. Firtle

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