Thomas O'Guinn
Branding And Promotion Communication StrategyThomas O'Guinn; Chris Allen; Richard J. Semenik
ISBN: 9780324321043
Publisher: South-Western Pub Publication Date: 2009 Binding: Hardcover |
|
Advertising and Integrated Brand PromotionThomas O'Guinn; Chris Allen; Richard J. Semenik; Chris T. Allen
ISBN: 9780324568622
Publisher: South-Western Pub Publication Date: 2008 Binding: Hardcover |
|
PublicidadThomas O'Guinn; Chris Allen; Richard J. Semenik
ISBN: 9789687529592
Publisher: South-Western Pub Publication Date: 1999 Binding: Hardcover Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular attention to integrated marketing communication and to new media options like advertising on the World Wide Web, it presents principles, practices and perspectives on advertising that are applicable to all advertising no matter what medium is used. |
Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006, Georg Lingenbrink GmbH & Co., Tite Live, S.A or Informazioni Editoriali S.p.A. All rights reserved.
