Bibliography:

Harvard Business Review on Brand Management

Vijay Vishwanath; Erich Joachimsthaler; David A. Aaker; David Kenny; John Quelch; David Aaker; Mark Jonathan

ISBN:

9781578511440

Publisher:

Harvard Business School Pr

Publication Date:

1999

Binding:

Softcover

Synopsis:
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products.

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