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William F. Schoell

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Marketing: Contemporary Concepts and Practices

William F. Schoell; Joseph P. Guiltinan

ISBN:

9780205156023

Publisher:

Prentice Hall

Publication Date:

1995

Binding:

Hardcover

Synopsis:
Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations.

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Other editions: Softcover - 1993, Hardcover - 1992, 1990, 1989, 1988, 1986, Hardcover - 1985, 1983, 1982, 1980

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