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William L. Wilkie

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Consumer Behavior

William L. Wilkie

ISBN:

9780471545170

Publisher:

John Wiley & Sons Inc

Publication Date:

1994

Binding:

Hardcover

Synopsis:
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

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Other editions: Hardcover - 2007, Softcover - 1990, 1990, 1986, Softcover - 1979

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