Bibliography:

Advertising: Principles & Practice

William Wells; John Burnett; Sandra Moriarty

ISBN:

9780135978818

Publisher:

Prentice Hall

Publication Date:

1998

Binding:

Hardcover

Synopsis:
This best-selling book gives an introduction to both the theory and practice of advertising. Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.

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Other editions: Hardcover - 2008, Softcover - 2006, Hardcover - 2002, Hardcover - 1999, Hardcover - 1999, Hardcover - 1995, 1995, 1992, 1989, Softcover - 1988


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