When an article is written by someone called Harry Wallop then I have to read it. Even better, Harry Wallop is the consumer affairs reporter on the Daily Telegraph and that means he writes about people selling things/people buying things. My kind of reporter. It also means he gets close to 2,000 emails a day from PR people trying to persuade him to write about their thing.
Harry has an article about large print books and their increasing importance. Damn right – the Baby Boomer generation has been the force behind reading for four decades now and they’re getting fat, old and short-sighted. Well, they’ve been fat for a number of years already but they’re living longer and large print books are very in demand.