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Books Need a Testosterone Boost

Apparently, men don’t read as much as women do and one Guardian blogger says “publishers need to ‘re-masculate’ books if they want to get more men reading“.

Even male author Ian McEwan abandons his gender stating,   “when women stop reading, the novel will be dead“.

What gives credence to these observations is the results of a recent UK survey on reading habits.  48% of women surveyed fell into an Avid Reader category compared to only 26% of men.  Not to be insulting but 32% of men were classed as “Slow Worms” while only 18% of women were catagorized this way. (Slow Worms are people who read only one or two books a year but do so thoroughly.)

How can publishers attract more male readership? The Guardian blogger suggests one way may be to follow the example of the culinary world with its promotion of male chefs such as  Gordon Ramsay and Jamie Oliver.

Read the full blog post.

Posted by on March 25, 2009.

Categories: blog, news, Polls, publishers, reading, UK

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