“New Book Smell” In a Can

Remember a week or so ago when I lamented the idea of a future with e-readers in place of books? I focused particularly on the olfactory absence:

“The part that devastates me perhaps most of all is the idea of losing that bookstore smell. I don’t believe it will ever come to that entirely, and if it does it is a long way off, but the notion was jarring. The smell of new bookstores is different from used bookstores, is different from libraries, is different from antiquarian collections, but they all have the musty, spicy, underlying smell of paper at their root, and my nose knows nothing better. I have difficulty imagining walking into an e-reader factory, closing my eyes, inhaling and smiling.”

can-newbook Well…. I can’t say for sure whether or not this is a joke, but for the record, THIS IS NOT THE SAME THING.

From the web site:

Does your Kindle leave you feeling like there’s something missing from your reading experience?

Have you been avoiding e-books because they just don’t smell right?

If you’ve been hesitant to jump on the e-book bandwagon, you’re not alone. Book lovers everywhere have resisted digital books because they still don’t compare to the experience of reading a good old fashioned paper book.

But all of that is changing thanks to Smell of Books™, a revolutionary new aerosol e-book enhancer.

Now you can finally enjoy reading e-books without giving up the smell you love so much. With Smell of Books™ you can have the best of both worlds, the convenience of an e-book and the smell of your favorite paper book.

Is it real? Or are they kidding? Lord, let them be kidding.

Especially about this bit:

Smell of Books™ is available in five designer aromas. There’s a Smell of Books™ scent for every type of book lover.

New Book Smell
Classic Musty Smell
Scent of Sensibility
Eau You Have Cats
Crunchy Bacon Scent

Otherwise….kill me.

5 Responses to ““New Book Smell” In a Can”

  1. Jennifer says:

    Why bacon? I don’t see how that’s related.

  2. elizabethc says:

    Oh, you know…bookbacon.

    (I don’t either. Maybe it’s a used book thing, where it’s common to receive books that smell of cats or bacon? Colour me mystified.)

  3. Richard Davies says:

    Some people have used bacon as a bookmark. No really!

  4. elizabethc says:

    cooked, or uncooked?

  5. Richard Davies says:

    Cooked, of course. What nutter would put uncooked bacon inside a book?

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