Ed Ruscha goes On The Road with Jack Kerouac
Ed Ruscha, famous for his pop art photography and photobooks such as Twenty-six Gasoline Stations and Every Building on the Sunset Strip, is back with a new book – this time he’s taken Jack Kerouac’s On The Road and added black and white images (his own and other people’s) to the original text.
The images “refer closely to the details and impressions that the author describes, from car parts to jazz instruments, from sandwich stacks to tire burns on a desert road.”
I can’t see anyone putting this version in their backpack and hitchhiking Route 66. This special version of On The Road is published by Gagosian Gallery and Steidl. It’s leather-bound with 228 pages, and the copies are signed and numbered by the artist in an edition of 350 and presented in a slip-case. If you have ask how much it costs then you can’t afford it. If you are a banker in Manhattan about to get your bonus, then you can afford it.