A $75,000 book made from blood
I love the idea of a book made from pulp containing human blood, especially when it is Sachin Tendulkar. Books bound in human skin have been around for centuries so a pint of blood is barely anything at all – or about an armful as Tony Hancock famously said. For the sake of this blog’s North America readers, Tendulkar is bigger than Tiger Woods, bigger than Lebron James. The cricketer has millions of fans in India where cricket is the only game that matters. Of course, the publisher has sold all 10 copies at $75,000 a pop – the buyers are getting part of a sporting legend. Plus India is packed with a new generation of millionaires so the market exists. If the publisher had really wanted to go to town, they should have added some sweat and tears to the pulp.