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Should you pay for author events?

In a past life I worked in the music industry, promoting various live performances and working for a non-profit music festivals. The concept of paying an admission charge to be entertained for an evening is as natural as breathing to me so I don’t quite get what the fuss is about when it comes to paying for an author event.

The NYT certainly seems to think the world is ending and paying for an author reading is totally uncalled for but perhaps they’re just spoiled New Yorkers with hundreds of events a month and the world’s publishing machine on their doorstep? Or is it me who’s off base thinking that to be entertained for an evening I should expect to shell out for a copy of the book or pay a small admission fee? I mean the author DOES have to get to the reading, and the store does have to pay for staff, rent, and what not?

Here in small town Victoria author events often have a $5 or $10 charge associated with them if you don’t purchase a book, which is still better value for money than the cinema.

What do you think?

Posted by on June 22, 2011.

Categories: booksellers, business

3 Responses

  1. I don’t think paying $5 or $10 is too much to ask, especially if it’s an author I like and know.

    by Ken on Jun 23, 2011 at 11:46 am

  2. I agree. While the author is promoting his/her work, it’s also a journey and a reading and a treat for the attendants. I wouldn’t ever pay above $10.00, but I think $5-10 is reasonable.

    by elizabethc on Jun 23, 2011 at 2:37 pm

  3. I don’t go to a lot of literary events to begin with, so maybe my perspective is colored by that, however, I would not pay for a literary event at a bookstore. When I go to literary events, it’s either A) because I’ve read the book (or a prior book) by the author and intend to buy the book there (or have already purchased a copy) to get autographed, or B) I’m curious about the author/books. I think in the latter cases, especially, I would be deterred from attending the event. I’d probably just skip and wait for the book to show up in my library.

    by M on Jun 26, 2011 at 10:15 am

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