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This author’s writing is “Naughty. But Nice.”


Question – what’s the connection between this fantastic British TV advert for cream cakes and Salman Rushdie? Don’t rush off to Google. I’ll tell you. Mr Rushdie wrote the ‘Naughty. But Nice.’ tagline for this famous advertising campaign back when he was a struggling writer. This particular ad aired in 1984 and stars comedians Les Dawson and Roy Barraclough as Ada and Cissie.

Theawl.com has an interesting article about six authors, including Rushdie, who were advertising copywriters.

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Richard Davies

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