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Penguin Book Truck coming to an event near you

If you find yourself at a book event this summer and happen to see something which looks a lot like a bright orange food truck/cart, take a second look – you may have found the Penguin Book Truck.

penguin-truck

Designed to look like a classic New York City hot dog cart and lunch truck, these mobile bookstores will be dishing out a selection of offerings from all the Penguin imprints.

It’s super gimmicky and silly but I love it.  You can get your first look at the truck this week at Book Expo America (May 29-June 1) in New York City at the Jacob Javits Convention Center; followed by various other events throughout the summer.

Posted by on May 28, 2013.

Categories: fairs & festivals, publishers

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