Here is Cathy Waters’ third and final posting of the week - this time she explains why the book business is the best business in the world
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When I started my first bookstore, it was my first foray into the retail world. Honestly, my first job was as a short-order cook at a fast-food joint and when I finished school, I entered the business world. I was doing consulting work for the British Columbia government and on my lunch hour, I would go to the library. I was always reading books about businesses and how to start your own business. I had it in the back of mind to open a craft supply store so was looking for any book that may assist me in that endeavour. I came across a book on how to open a second-hand bookstore. I thought, “hmmm, this could be interesting.”
I took the book out of the library and read it cover to cover over the weekend. All I could think about was, ‘I can do this!’ The big challenge was getting Keith, my husband, on-side. I had to be sneaky. I told Keith I just read the most interesting business book and he should read it too. After he read it, he had that gleam in his eye I have come to know well. I had to pretend I wasn’t too interested, but when he said ‘We could do this’, I knew we were going to have some fun.
We got a map of Victoria and a pack of new highlighters. One colour was for libraries, one for new bookstores and one for second-hand bookstores. At the time, there were more than 30 second-hand bookstores in town. We wanted to find out where all of these businesses were in the city, so we could then identify where there was a need for our bookstore. Once the general location was settled, we got down to some serious book-buying. We put an ad in the paper, but our most effective method of book acquisition was by hitting the garage sales. Our kids were young, so each weekend, we would split up and take a car, a child and $100 each. We would then meet up later in the day when we ran out of money. It was a lot of fun opening our first bookstore.
Aside from a love of reading, I didn’t know that much about bookselling when I started. I took more and more books out of the library. I read anything I could get my hands on about book collecting and the value of books. Read articles about great collections and libraries. As well as all of the reading I was doing, I talked to my customers. I’ve never really been shy - I strike up conversations with perfect strangers while in lines. I asked my customers about what they liked to read and why. If a customer is a collector, I asked them why they collected, what they collected, how they collected. Through their knowledge, I became better at buying the books my customers wanted. More importantly, I became a better bookseller.
I have been able to share information my customers have provided with other customers. If a customer comes in asking for a particular author, and I don’t have any of their books in, I can make recommendations for another author they might like. One of the truly gratifying things about being a bookseller is helping my customers find the books they’re looking for. Or introducing them to a new author and have them come back looking for more books by the same author. I love it when customers come in to my bookstore with their list of books they’re looking for.
Right after I bought The Grafton Bookshop, I had a lady ask if she could look at the books in our first editions cabinet. I said, sure, go ahead. She opened the cabinet and reverently took out two books from the cabinet. She was crouched down with the books in her lap and she lovingly ran her hands over the covers. As she gingerly opened the cover of the book, she heaved a sigh. I had to help another customer, so I lost track of her for a little bit. I looked up later and she still had the two books hugged to her chest and she was wandering around the store browsing the other sections of the store. When she was ready, she came up to the cash desk and told me how much she loved the author and how his books had been such an impact on her. She had read all of his books in soft cover and never imagined she would ever see his earlier editions in hard cover, let alone first editions. She bought both of the books and she justified the purchases as a Christmas present to herself.
This is what I love about this business. I can hear the cynic commenting about the fact I made a sale and that I’m making money. The business side of me is right there with the cynic, but the booklover in me just loves the fact that I’ve brought a booklover together with the book they’ve been looking for.
Oh, in case you were wondering, the author was Robertson Davies.
Cathy
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