AbeBooks' Reading Copy

Further proof that our friends at Penguin are marketing geniuses. Penguin’s director of sales in Australia, Peter Blake, came up with the idea for ‘Popular Penguins’ 10 years ago, but higher-ups were skeptical whether the idea would be a success. Blake’s plan entailed re-releasing 50 titles (25 fiction, 25 non) in the original, now retro, [...]