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Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP Lambert Academic Publishing 2012-08, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP Lambert Academic Publishing Aug 2012, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Can we talk about gender as a category which is fixed and appropriated for once and all by the society This book is an attempt to examine the fluidity of the concept of gender through media discourses, especially television advertisements in India.The social construction of gender through Indian television advertisements explores the terrain of nationalism, globalisation and liberalisation in India,which played with the image of gender using it for maintaining the cultural purity on one hand and luring into the dens of consumerism on the other. Apart from media representations of women, the book also explores the dynamics of advertising where there is a shift in focus from female bodies towards mens' bodies. What counts as masculinity or femininity is defined by the generous acts which is possible through the purchase of certain products. The linkage between capitalism and patriarchy needs to be taken seriously as structures of constraint for manipulating with the notion of gender. Such media representation tries to conceal the prevailing inequalities in the society.The audience tries to negotiate with such images which present before them their dreams, hopes and aspirations. 112 pp. Englisch.
Published by LAP Lambert Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Can we talk about gender as a category which is fixed and appropriated for once and all by the society This book is an attempt to examine the fluidity of the concept of gender through media discourses, especially television advertisements in India.The social construction of gender through Indian television advertisements explores the terrain of nationalism, globalisation and liberalisation in India,which played with the image of gender using it for maintaining the cultural purity on one hand and luring into the dens of consumerism on the other. Apart from media representations of women, the book also explores the dynamics of advertising where there is a shift in focus from female bodies towards mens' bodies. What counts as masculinity or femininity is defined by the generous acts which is possible through the purchase of certain products. The linkage between capitalism and patriarchy needs to be taken seriously as structures of constraint for manipulating with the notion of gender. Such media representation tries to conceal the prevailing inequalities in the society.The audience tries to negotiate with such images which present before them their dreams, hopes and aspirations.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Patnaik Pranta PratikPranta Pratik Patnaik is an Assistant Professor in the Department of Culture and Media Studies, Central University of Rajasthan.His area of interests includes media discourse, research methodology, human rights, .
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659214949ISBN 13: 9783659214943
Seller: dsmbooks, Liverpool, United Kingdom
Book
Paperback. Condition: Like New. Like New. Ships from multiple Locations. book.