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Published by The Dartnell Corporation ( 1927 ), Chicago & New York, 1927
Seller: Thomas J. Joyce And Company, Chicago, IL, U.S.A.
First Edition
Hardcover. Condition: Fine. First Edition. Duodecimo, 64 pages, quarter cloth tan boards, upper right corner bumped Aspley founded the Sales Management Magazine before he founded The Dartnell Corporation, both of which were innovators in teaching salesmen and their managers how-to-do it, using the case method of instruction.