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Published by Allen & Bacon, Boston, 1989
ISBN 10: 0205115756ISBN 13: 9780205115754
Seller: Books@Ruawai, Kaipara District, New Zealand
Book
Hardcover. Condition: Excellent. Marketing Process, Strategy, Changing environment, Marketing research, Identification of target markets, consumer behaviour, Segmenting and forecasting, Product strategy, managing the product, Pricing policies and objectives, Pricing products to sell, Channel systems strategy, Wholesaling, Retailing, Physical distribution, Promotion, Advertising and publicity, Strategic planning and control.