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Published by Pearson P T R, 1994
ISBN 10: 0136693768ISBN 13: 9780136693765
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Published by Taylor & Francis, 1994
ISBN 10: 0136690602ISBN 13: 9780136690603
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Book
Condition: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!.
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Published by Prentice Hall, 2001
ISBN 10: 013026248XISBN 13: 9780130262486
Seller: Cheryl's Books, Vinemont, AL, U.S.A.
Book
Hardcover. Condition: Good. Hardback with dust jacket in good condition. Does have a small clipped area on first blank page.
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Published by Prentice Hall
Condition: Very Good. Very Good condition. Very Good dust jacket. 3rd edition. [9780130262486] (Marketing, Business) A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Condition: Very Good. Very Good condition. Very Good dust jacket. 3rd edition. (business, economics, sales, selling, marketing) A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Published by Berlin ; Heidelberg ; Singapur ; Tokio ; New York ; Barcelona ; Budapest ; Hong Kong ; London ; Mailand ; Paris ; Santa Clara : Springer, 1998
ISBN 10: 3540612564ISBN 13: 9783540612568
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Book
gebundene Ausgabe. Condition: Gut. XV, 308 S. : graph. Darst. ; 24 cm Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Sprache: Deutsch Gewicht in Gramm: 600.
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Published by Prentice-Hall, New Jersey, USA, 1994
Seller: BookAddiction (ibooknet member), Canterbury, United Kingdom
Book
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 2nd Edition. 2nd edition. 410pp, with occasional figures and illustrations. In green vinyl boards with gilt lettering (lightly rubbed and rounded at spine ends and corners). Internally neat, clean, bright and tight. In its original dust jacket (just a little rubbed at edges). A very nice, clean copy. 8vo.
Published by Granica, España, 1998
ISBN 10: 8475775691ISBN 13: 9788475775692
Seller: Libros únicos, Guadarrama, MADRI, Spain
Book
Tapa Blanda. Condition: Buen Estado. Dust Jacket Condition: Buen Estado.
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Seller: Libros Tobal, Ajalvir, MADRI, Spain
Tapa Dura. Condition: Como Nuevo. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Como nuevo. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.
Seller: Libros Tobal, Ajalvir, MADRI, Spain
Tapa Blanda. Condition: Bien. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. 'The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it works!' - Guy Kawasaki, CEO, Garage Technology Ventures 'For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals.' - Eric G. Mitchell, President, The Professional Pricing Society 'Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University 'An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make.' - Dan Nimer, President, DNA Group.
Published by Springer, 2012
ISBN 10: 3642637647ISBN 13: 9783642637643
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
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Published by Pearson Educación, 2002
ISBN 10: 8420535613ISBN 13: 9788420535616
Seller: AG Library, Malaga, Spain
Book
Condition: New. Idioma/Language: Español. Capítulo 1. Fijación estratégica de precios: la cosecha de su potencial de beneficios. Capítulo 2. Costes: ¿Cómo deben afectar a las decisiones de fijación de precios? Capítulo 3. Análisis financiero: fijación de precios para obtener beneficios. Capítulo 4. Consumidores: cómo comprender las decisiones de compra y como influir sobre ellas. Capítulo 5. Competencia: resolución cuidadosa de los conflictos. Capítulo 6. Estrategia de fijación de precios: gestión activa de su mercado. Capítulo 7. Fijación de precios en función del ciclo de vida: adaptación de la estrategia a un entorno cambiante. Capítulo 8. Ventas y negociación en función del valor: como influir sobre el comportamiento del cliente. Capítulo 9. Fijación de precios por segmentos del mercado: tácticas para separar los mercados. Capítulo 10. Fijación de precios en el marketing mix: desarrollo de una estrategia integrada. Capítulo 11. Estrategia del canal: gestión de precios. Capítulo 12. Ventajas competitivas: determinación de las bases para una fijación de precios más rentable. Capítulo 13. La medición del valor percibido y de la sensibilidad de precios: técnicas de investigación para respaldar las decisiones. Capítulo 14. Ética y ley: comprensión de las restricciones a la fijación de precios. Argumento: El libro mantiene un enfoque integral abarcando los tres pilares básicos de la fijación de precios: Costes, demanda y competencia. De esta manera se ha desarrollado una guía práctica y legible para que el lector aprenda a fijar precios eficazmente. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
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Published by Pearson, 1994
ISBN 10: 0130396389ISBN 13: 9780130396389
Seller: medimops, Berlin, Germany
Book
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.