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Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

Published by Prentice Hall

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall. Book Condition: Acceptable. Book has highlighting. Used - Acceptable 4th Edition Some pages are water stained. Used books do not include online codes or other supplements unless noted. Choose EXPEDITED shipping for faster delivery!. Bookseller Inventory # UOH-169-187

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Shoemaker, Stowe; Lewis, Robert C.; Yesawich, Peter C.

Published by Prentice Hall

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall. Book Condition: Good. 0131182404 Used texts DO NOT include supplemental materials such CDs, online access codes, etc. Used texts may contain; writing, highlighting, bookstore stickers on cover, etc. Orders ship within 1-2 business days w/ free USPS tracking. Satisfaction Guaranteed. Bookseller Inventory # Z0131182404Z3

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Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

Published by Prentice Hall

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2615809953

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Yesawich, Peter C., Lewis, Robert C., Shoemaker, Stowe

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Very Good. Has minor wear and/or markings. This item may not include any CDs, Infotracs, Access cards or other supplementary material. FAST SHIPPING! Satisfaction guaranteed! Before leaving negitive feedback please contact us. Has minor wear and/or markings. This item may not include any CDs, Infotracs, Access cards or other supplementary material. Bookseller Inventory # mon0000001073

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Shoemaker, Stowe; Lewis, Robert C.; Yesawich, Peter C.

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Table of Contents I. Introduction Introduction to 4 th Edition 1 Quality 10 Efficiency 12 Customer Responsiveness 14 Innovation 15 Size 16 Chapter 1 The Concept of Marketing 24 Foundations and Practices 34 The Concept of Marketing 35 The Purpose of a Business 37 The Two-Fold Purpose of Marketing 39 Solving Customers' Problems 42 Management Orientations 55 Orientations in the Hospitality Industry 55 Operations Orientation 55 Product/Service Orientation 58 Selling orientation 61 Bottom Line Orientation 61 Marketing Orientation 69 Marketing Leadership 72 Opportunity 73 Planning 74 Control 75 Marketing is Everything 76 Summary 77 Discussion Questions 78 Group Projects 79 Chapter 2 Marketing Services and the Hospitality Experience 81 Services versus Goods 89 Why the Marketing of Services Is Different 91 Intangibility 91 The Customer 92 The Marketer 95 Perishability 98 The Customer 99 The Marketer 100 Heterogeneity 104 The Customer 105 The Marketer 106 Simultaneity of Production and Consumption 108 The Customer 109 The Marketer 110. Bookseller Inventory # ABE_book_usedgood_0131182404

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Yesawich, Peter C., Lewis, Robert C., Shoemaker, Stowe

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Good. May include moderately worn cover, writing, markings or slight discoloration. This item may not include any CDs, Infotracs, Access cards or other supplementary material. FAST SHIPPING! Satisfaction guaranteed! Before leaving negitive feedback please contact us. May include moderately worn cover, writing, markings or slight discoloration. This item may not include any CDs, Infotracs, Access cards or other supplementary material. Bookseller Inventory # mon0000001072

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Shoemaker, Stowe; Lewis, Robert C.; Yesawich, Peter C.

Published by Prentice Hall

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall. PAPERBACK. Book Condition: Fair. 0131182404 Same or next day processing! Poor physical shape and-or moderate to heavy markings-highlight but still readable! A GREAT VALUE PRICED BOOK! Choose EXPEDITED for super fast delivery!. Bookseller Inventory # Z0131182404Z4

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Stowe Shoemaker; Robert C. Lewis; Peter C. Yesawich

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Used: Acceptable. Bookseller Inventory # SONG0131182404

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Chambers, Richard E.; Lewis, Robert C.; Shoemaker, Stowe; Yesawich, Peter C.; Yesawich, Peter; Chambers, Richard

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Book Condition: good. Used products do not contain supplements and some products may include highlighting and writing. Bookseller Inventory # 4026861-5

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Lewis, Robert C./ Shoemaker, Stowe/ Yesawich, Peter C./ Chambers, Richard E.

Published by Prentice Hall (2007)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2007. Paperback. Book Condition: Damaged. Missing components. All text is legible, may contain excessive writing, cover wear, staining, mold or torn pages. SKU:9780131182400-6-1-3. Bookseller Inventory # 9780131182400-6-1-3

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Alex Kane; Chuck Rothman; David Tallerman; E. C. Forbes; Jennifer Campbell-Hicks; Marilyn K. Martin; Martin L. Shoemaker; Matthew W. Quinn; R. L. Robinson; Rachael Acks; Robert Lowell Russell

Published by Digital Science Fiction (2015)

ISBN 10: 1927598087 ISBN 13: 9781927598085

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Item Description: Digital Science Fiction, 2015. Paperback. Book Condition: New. book. Bookseller Inventory # 1927598087

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Lewis, Robert C./ Shoemaker, Stowe/ Yesawich, Peter C./ Chambers, Richard E.

Published by Prentice Hall (2007)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2007. Paperback. Book Condition: Fair. Missing components. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780131182400-4-1-3. Bookseller Inventory # 9780131182400-4-1-3

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Yesawich, Peter C., Lewis, Robert C., Shoemaker, Stowe

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Acceptable. By purchasing from Textbooks For Change, you help send free textbooks to university students in East Africa!. Bookseller Inventory # M9-PJTS-M5XI

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Yesawich, Peter C., Lewis, Robert C., Shoemaker, Stowe

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Good. By purchasing from Textbooks For Change, you help send free textbooks to university students in East Africa!. Bookseller Inventory # mon0000008057

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Yesawich, Peter C., Lewis, Robert C., Shoemaker, Stowe

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Very Good. By purchasing from Textbooks For Change, you help send free textbooks to university students in East Africa!. Bookseller Inventory # mon0000036193

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R R Bullivant, Robert C Shoemaker

Published by Gale Ecco, U.S. Supreme Court Records, United States (2011)

ISBN 10: 1270651676 ISBN 13: 9781270651673

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Item Description: Gale Ecco, U.S. Supreme Court Records, United States, 2011. Paperback. Book Condition: New. 246 x 189 mm. Language: English . Brand New Book ***** Print on Demand *****.The Making of Modern Law: U.S. Supreme Court Records and Briefs, 1832-1978 contains the world s most comprehensive collection of records and briefs brought before the nation s highest court by leading legal practitioners - many who later became judges and associates of the court. It includes transcripts, applications for review, motions, petitions, supplements and other official papers of the most-studied and talked-about cases, including many that resulted in landmark decisions. This collection serves the needs of students and researchers in American legal history, politics, society and government, as well as practicing attorneys. This book contains copies of all known US Supreme Court filings related to this case including any transcripts of record, briefs, petitions, motions, jurisdictional statements, and memorandum filed. This book does not contain the Court s opinion. The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping ensure edition identification: Terminal Flour Mills Co. and General Foods Corporation, Petitioners, v. Helix Milling Company.Petition / R R BULLIVANT / 1975 / 75-630 / 423 U.S. 1053 / 96 S.Ct. 782 / 46 L.Ed.2d 642 / 10-28-1975Terminal Flour Mills Co. and General Foods Corporation, Petitioners, v. Helix Milling Company.Brief in Opposition (P) / ROBERT C SHOEMAKER / 1975 / 75-630 / 423 U.S. 1053 / 96 S.Ct. 782 / 46 L.Ed.2d 642 / 12-16-1975Terminal Flour Mills Co. and General Foods Corporation, Petitioners, v. Helix Milling Company.Reply Brief (P) / R R BULLIVANT / 1975 / 75-630 / 423 U.S. 1053 / 96 S.Ct. 782 / 46 L.Ed.2d 642 / 1-2-1975. Bookseller Inventory # APC9781270651673

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Taylor, Robert W. and William C. Shoemaker

Published by Soceity Of Critical Care, Los Angeles (1991)

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Item Description: Soceity Of Critical Care, Los Angeles, 1991. Hardback. Book Condition: Very Good. Dust Jacket Condition: No Dust Jacket. 0-936145-14-5. Bookseller Inventory # 281445

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Lewis, Robert C./ Shoemaker, Stowe/ Yesawich, Peter C./ Chambers, Richard E.

Published by Prentice Hall (2007)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2007. Paperback. Book Condition: Fair. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780131182400-4-0-3. Bookseller Inventory # 9780131182400-4-0-3

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MD Robert C. Shoemaker

Published by Trafford Publishing 2005-10-19 (2005)

ISBN 10: 1412061725 ISBN 13: 9781412061728

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Item Description: Trafford Publishing 2005-10-19, 2005. Paperback. Book Condition: good. 1412061725. Bookseller Inventory # 529868

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Shoemaker, Stowe/ Lewis, Robert C./ Yesawich, Peter C.

Published by Prentice Hall (2007)

ISBN 10: 0132447436 ISBN 13: 9780132447430

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Item Description: Prentice Hall, 2007. Paperback. Book Condition: Good. Has minor wear and/or markings. SKU:9780132447430-3-0-3. Bookseller Inventory # 9780132447430-3-0-3

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Robert C. Shoemaker, MD

Published by Trafford Publishing (2005)

ISBN 10: 1412061725 ISBN 13: 9781412061728

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Item Description: Trafford Publishing, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # 1412061725

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Robert C. Shoemaker

Published by Trafford Publishing (2006)

ISBN 10: 1412061725 ISBN 13: 9781412061728

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Item Description: Trafford Publishing, 2006. Paperback. Book Condition: Brand New. first edition edition. 166 pages. 9.00x5.90x0.40 inches. This item is printed on demand. Bookseller Inventory # zk1412061725

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Shoemaker, Stowe/ Lewis, Robert C./ Yesawich, Peter C.

Published by Prentice Hall (2007)

ISBN 10: 0132447436 ISBN 13: 9780132447430

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Item Description: Prentice Hall, 2007. Paperback. Book Condition: New. New Condition. SKU:9780132447430-1-0-3. Bookseller Inventory # 9780132447430-1-0-3

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Shoemaker, Stowe, Lewis, Robert C., Yesa

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: Very Good. Bookseller Inventory # P020131182404

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Shoemaker, Stowe; Lewis, Robert C.; Yesawich, Peter C.

Published by Prentice Hall (2006)

ISBN 10: 0132447436 ISBN 13: 9780132447430

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Item Description: Prentice Hall, 2006. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business. Bookseller Inventory # ABE_book_usedgood_0132447436

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Shoemaker, Stowe; Lewis, Robert C.; Yesawich, Peter C.

Published by Prentice Hall

ISBN 10: 0132447436 ISBN 13: 9780132447430

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Item Description: Prentice Hall. Book Condition: Good. 0132447436 Used good or better, we ship best copy available! Book Only. Expedited shipping is 2-6 business days after shipment, standard is 4-14 business days after shipment. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy. Bookseller Inventory # Z0132447436Z3

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Robert C. Shoemaker, MD

Published by Trafford Publishing, U.S.A. (2005)

ISBN 10: 1412061725 ISBN 13: 9781412061728

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From: johnemmett Books (Charlestown, NH, U.S.A.)

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Item Description: Trafford Publishing, U.S.A., 2005. Soft cover. Book Condition: Near Fine. No Jacket. 1st Edition. Unread and near-flawless ! Book is signed and inscribed by author. Signed and Inscribed By Author. Bookseller Inventory # 015766

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Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

Published by Prentice Hall (2006)

ISBN 10: 0132447436 ISBN 13: 9780132447430

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0132447436

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Shoemaker, Stowe; Lewis, Robert C.; Yesawich, Peter C.

Published by Prentice Hall

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall. Book Condition: Good. 0131182404 Used good or better, we ship best copy available! Book Only. Expedited shipping is 2-6 business days after shipment, standard is 4-14 business days after shipment. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy. Bookseller Inventory # Z0131182404Z3

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Shoemaker, Stowe, Lewis, Robert C., Yesa

Published by Prentice Hall (2006)

ISBN 10: 0131182404 ISBN 13: 9780131182400

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Item Description: Prentice Hall, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110131182404

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