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SRINIVASAN, R.

Published by Bharatiya Vidya Bhayan, Bombay (1970)

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Item Description: Bharatiya Vidya Bhayan, Bombay, 1970. Card Cover. Book Condition: Very Good. First Edition. 271pp. Bookseller Inventory # 17981

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R. Srinivasan

Published by PHI Learning (2010)

ISBN 10: 8120335988 ISBN 13: 9788120335981

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. 3rd edition. This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes. CONTENTS: Preface Preface to the First Edition 1. BASIC CONCEPTS OF INTERNATIONAL MARKETING 2. TRADE THEORIES, EXPORT PROMOTION AND MARKETING 3. ENVIRONMENT OF INTERNATIONAL BUSINESS 4. CONSUMER BEHAVIOUR 5. PRODUCT POLICY AND PLANNING 6. ADVERTISING AND PROMOTION 7. PRICING 8. DISTRIBUTION 9. INTERNATIONAL MARKET SELECTION, RESEARCH, PLANNING AND CONTROL 10. OTHER TOPICS OF INTEREST 11. INTERNATIONAL BUSINESS RISKS 12. INTERNATIONAL MARKETING STRATEGIES CASE STUDIES Introduction to Case Analysis Case 1 Infosys Technologies Limited_\?Truly Global Case 2 SAP India Case 3 Global Marketing in Wipro_\?Growing in Strength Case 4 I-flex Solutions_\?Analysis of an International Marketing Firm Case 5 Ace Designers_\?Going Global Case 6 Gillette India Case 7 Mysore Sales International Limited Printed Pages: 268. Bookseller Inventory # 11212

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Item Description: Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97807619963544.0

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Item Description: Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97807619963543.0

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International Edition
International Edition

Srinivasan R

ISBN 10: 8192869261 ISBN 13: 9788192869261

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Item Description: Book Condition: New. International Edition. Bookseller Inventory # 9788192869261

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R. Srinivasan

Published by PHI, New Delhi (2014)

ISBN 10: 8120350340 ISBN 13: 9788120350342

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Item Description: PHI, New Delhi, 2014. Soft cover. Book Condition: New. First. 24 cms. 275pp. Bookseller Inventory # 265833

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Srinivasan, R

Published by Interscience Publishers, New York (1971)

ISBN 10: 0471819204 ISBN 13: 9780471819202

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Item Description: Interscience Publishers, New York, 1971. Volume 1. Volume 1. Slightly Scuffed Through Use.Hardback,Ex-Library,with usual stamps markings, ,in good all-round condition,dust jacket in fair condition,108pages. Bookseller Inventory # 153569

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R. Srinivasan

Published by PHI Learning, India (2010)

ISBN 10: 8120335996 ISBN 13: 9788120335998

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Item Description: PHI Learning, India, 2010. Paperback. Book Condition: New. 238 x 160 mm. Language: N/A. Brand New Book. Bookseller Inventory # AMO9788120335998

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R. Srinivasan

Published by Prentice-Hall of India Pvt.Ltd, India (2010)

ISBN 10: 8120336941 ISBN 13: 9788120336940

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Item Description: Prentice-Hall of India Pvt.Ltd, India, 2010. Paperback. Book Condition: New. Language: N/A. Brand New Book. Bookseller Inventory # AMO9788120336940

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R. Srinivasan

Published by PHI Learning (2010)

ISBN 10: 8120335430 ISBN 13: 9788120335431

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. 4th edition. This book, which has been well received and appreciated by the students of business schools across the country, has been revised and fully updated to reflect the changes that have taken place in the intervening period. The Fourth Edition continues to provide cases that have been culled from the real business world and drawn from authentic sources. These cases highlight the business environment of different companies with specific focus on competitiveness, product development, market strategies and international business. What is New to the Fourth Edition : Four new cases_\?Charter Aviation Services, Namdhari_\?s Fresh, DaimlerChrysler, and Caf__ Coffee Day_\?have been included under the Services Marketing section. In addition, the following cases have been updated: BEML, BHEL, HMT Machine Tools, I-flex Solutions, Infosys Technologies, KSTDC, Gillette India, IDE Drip Irrigation System for Microirrigation, Sterling Holiday Resorts, Thomas Cook, Wipro CONTENTS: Preface _\_ Preface to the First Edition Introduction to Case Analysis Part I MARKETING CASE 1 HMT: Machine Tools Division CASE 2 Oilseeds Growers Cooperative Society CASE 3 Retailing, Advertising, Marketing and Merchandising Services (RAMMS) CASE 4 HMT Watches CASE 5 Bharat Heavy Electricals Limited CASE 6 Bharat Earth Movers Limited CASE 7 BPL Colour Television CASE 8 Indian Garments CASE 9 IDE Drip Irrigation System for Microirrigation Part II INTERNATIONAL MARKETING CASE 10 Infosys Technologies Limited CASE 11 I-flex Solutions: Analysis of an International Marketing Firm CASE 12 Gillette India CASE 13 SAP India CASE 14 Global Marketing in Wipro: Growing in Strength CASE 15 Ace Designers CASE 16 Mysore Sales International Limited CASE 17 New Government Electric Factory Limited, Bangalore Part III SERVICES MARKETING CASE 18 Hotel Taj West End, Bangalore CASE 19 Credit Card Business of Standard Chartered Bank CASE 20 Karnataka State Tourism Development Corporation (KSTDC) Ltd. CASE 21 Hotel Ashok, Bangalore CASE 22 East-West Airlines: A Failed Experience CASE 23 Sterling Holiday Resorts CASE 24 Thomas Cook: To Be or Not To Be? CASE 25 Namdhari_\?s Fresh CASE 26 DaimlerChrysler CASE 27 Charter Aviation Services CASE 28 Caf__ Coffee Day Printed Pages: 368. Bookseller Inventory # 11189

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R. Srinivasan

Published by PHI Learning 0

ISBN 10: 8120350340 ISBN 13: 9788120350342

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Item Description: PHI Learning 0. Softcover. Book Condition: New. 4th edition. Services are widely used by people practically in all aspects of life. The Globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study _\?Indian Airline Industry_\?, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition _\_ A new case study _\?Indian Airline Industry_\? has been introduced. _\_ All case studies of the previous edition have been updated with latest information and developments in the company. _\_ Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations. Contents: Preface Preface to the First Edition 1. Understanding Services 2. Services and Economy of a Country 3. Issues in Marketing of Services 4. Consumer Decision Process and Ethical Issues 5. Service Delivery Process 6. Pricing 7. Services Communication Mix 8. Firm_\?s Physical Evidence 9. Managing Employees and Consumers 10. Customer Satisfaction and Service Quality 11. Services Failure, Recovery and Customer Retention 12. Hospitality and Tourism Services 13. Financial Services 14. Information Technology Services 15. Health Care Services Marketing 16. Technology Readiness 17. e-Service Quality Printed Pages: 304. Bookseller Inventory # 93132

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R. SRINIVASAN

Published by PHI Learning, New Delhi (2012)

ISBN 10: 8120346068 ISBN 13: 9788120346062

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Item Description: PHI Learning, New Delhi, 2012. N.A. Book Condition: New. Bookseller Inventory # 265838

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R. Srinivasan

Published by PHI Learning 0

ISBN 10: 8120350308 ISBN 13: 9788120350304

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Item Description: PHI Learning 0. Softcover. Book Condition: New. 5th or later edition. The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes. New to This Edition _\_ A brief section on _\?Government Initiatives_\? is added in Chapter 4. _\_ Section on _\?CSR activities mandated by the Government of India_\?, have been incorporated in Chapter 5. _\_ A new case study on Indian Airline has been introduced. _\_ All case studies of the previous edition have been updated with latest company information and development. Contents: Preface Preface to the First Edition Section I: Introduction to Strategic Management 1. Basic Concepts of Corporate Strategy 2. The 7-S Framework Section II: Board of Directors and Corporate Responsibility 3. Corporate Governance 4. Code and Laws For Corporate Governance 5. Social Responsibility Section III: Environmental Landscape Analysis 6. External Environmental Analysis 7. Internal Corporate Analysis Section IV: Strategy in Action 8. Strategy Formulation 9. Strategy Implementation 10. Evaluation and Control Section V: Strategic Enablers 11. R&D and Strategy 12. IT and Strategy 13. Knowledge Management 14. Strategic Risk 15. Other Strategic Issues Case Studies 1. HMT Machine Tools Division_\?Strategy at Crossroads 2. Bharat Heavy Electricals Limited_\?On The Right Course? 3. Ace Designers_\?Going Global? 4. HMT Watches_\?On The Way Out 5. Global Marketing in Wipro_\? Growing in Strength 6. Infosys Technologies Limited_\?Truly Global 7. The Indian Airline Industry_\?Will The Flight Be Smooth? Printed Pages: 372. Bookseller Inventory # 92888

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International Edition
International Edition

Srinivasan, R.

Published by PHI Learning

ISBN 10: 8120335430 ISBN 13: 9788120335431

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Item Description: PHI Learning. Book Condition: New. 8120335430 International Edition, Brand New, Same Title, Author and Edition as listed. ISBN and Cover design differs. Standard Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory. Paperback Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # U07_9788120335431

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R. Srinivasan

Published by PHI Learning (2012)

ISBN 10: 8120346068 ISBN 13: 9788120346062

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Item Description: PHI Learning, 2012. Softcover. Book Condition: New. 5th or later edition. This book, now in its fifth edition, has been well-received and appreciated by the students of business schools across the country. Ten case studies in the book have been revised and updated to reflect the changes that have taken place in the intervening period. The fifth edition continues to provide cases that have been culled from the real business world and drawn from authentic sources. These cases highlight the business environment of different companies, specifically focussing on competitiveness, product development, market strategies and international business. This book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also greatly benefit by reading the book. Contents: Preface. Preface to the First Edition. Introduction to Case Analysis. Part I: MARKETING_\?CASE 1. HMT: Machine Tools Division. CASE 2. Oilseeds Growers Cooperative Society. CASE 3. Retailing, Advertising, Marketing and Merchandising Services (RAMMS). CASE 4. HMT Watches. CASE 5. Bharat Heavy Electricals Limited. CASE 6. Bharat Earth Movers Limited. CASE 7. British Physical Laboratory (BPL). CASE 8. Indian Garments. CASE 9. IDE Drip Irrigation System for Microirrigation. Part II: INTERNATIONAL MARKETING_\?CASE 10. Infosys Technologies Limited. CASE 11. Oracle Financial Services Pvt. Ltd. (Formerly I-Flex). CASE 12. Gillette India. CASE 13. SAP India. CASE 14. Global Marketing in Wipro: Growing in Strength. CASE 15. Ace Designers. CASE 16. Mysore Sales International Limited. CASE 17. New Government Electric Factory Limited, Bangalore. Part III: SERVICES MARKETING_\?CASE 18. Hotel Taj West End, Bangalore. CASE 19. Credit Card Business of Standard Chartered Bank. CASE 20. Karnataka State Tourism Development Corporation (KSTDC) Ltd. CASE 21. Hotel Ashok, Bangalore. CASE 22. East-West Airlines: A Failed Experience. CASE 23. Sterling Holiday Resorts. CASE 24. Thomas Cook: To Be or Not To Be? CASE 25. Namdhari_\?s Fresh. CASE 26. DaimlerChrysler. CASE 27. Charter Aviation Services. CASE 28. Caf__ Coffee Day. APPENDIX: National Tourism Policy 2002. Printed Pages: 384. Bookseller Inventory # 53877

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Srinivasan, R.

Published by Prentice-Hall of India Pvt.Ltd

ISBN 10: 8120335988 ISBN 13: 9788120335981

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Item Description: Prentice-Hall of India Pvt.Ltd. PAPERBACK. Book Condition: New. 8120335988 Brand New. Softcover Edition. We Always Deliver In 6-14 Business Days. We Do Not Ship PO BOX APO And FPO. Bookseller Inventory # A22-A4825A-9788120335981

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International Edition
International Edition

Srinivasan R

ISBN 10: 8120350308 ISBN 13: 9788120350304

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Item Description: Book Condition: New. International Edition. Bookseller Inventory # 9788120350304

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Srinivasan, R

ISBN 10: 3925898190 ISBN 13: 9783925898198

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Item Description: Book Condition: Very Good. 259 Gramm. Bookseller Inventory # M03925898190-V

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R. Srinivasan

Published by PHI Learning 0

ISBN 10: 8120349962 ISBN 13: 9788120349964

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Item Description: PHI Learning 0. Softcover. Book Condition: New. 5th or later edition. This well-received and appreciated book by the students of business schools across the country, in its Sixth Edition, provides cases that have been culled from the real business world and drawn from authentic sources. In this revised edition, most of the cases have been thoroughly updated and following four new cases have been introduced: _\_ Indian Retail Industry _\_ Indian Airline Industry _\_ Hindustan Unilever Limited _\_ 3G Network in India These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and international business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. The book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also be greatly benefited by reading this book. Contents: Preface _\_ Preface to the First Edition Introduction to Case Analysis Part I MARKETING Case 1 HMT: Machine Tools Division Case 2 Oilseeds Growers Cooperative Society Case 3 Retailing, Advertising, Marketing and Merchandising Services Case 4 HMT Watches Case 5 Bharat Heavy Electricals Limited Case 6 Bharat Earth Movers Limited Case 7 British Physical Laboratory (BPL) Case 8 Indian Garments Case 9 IDE Drip Irrigation System for Microirrigation Case 10 Hindustan Unilever Limited Case 11 Retail Industry Part II INTERNATIONAL MARKETING Case 12 Infosys Technologies Limited Case 13 I-Flex Solutions (Currently Oracle Financial Software Solutions) Case 14 Gillette India Case 15 SAP India Case 16 Global Marketing in Wipro: Growing in Strength Case 17 Ace Designers Case 18 Mysore Sales International Limited Case 19 New Government Electric Factory Limited, Bengaluru Part III SERVICES MARKETING Case 20 Hotel Taj West End, Bengaluru Case 21 Credit Card Business of Standard Chartered Bank Case 22 Karnataka State Tourism Development Corporation Case 23 Hotel Ashok, Bengaluru Case 24 East-West Airlines: A Failed Experience Case 25 Sterling Holiday Resorts Case 26 Thomas Cook: To Be or Not to Be? Case 27 Namdhari_\?s Fresh Case 28 DaimlerChrysler Case 29 Charter Aviation Services Case 30 Caf__ Coffee Day Case 31 3G Network in India Case 32 The Indian Airline Industry_\?Will the Flight be Smooth Printed Pages: 416. Bookseller Inventory # 93027

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International Edition
International Edition

Srinivasan, R.

Published by Tata Mcgraw Hill Education Private Limited

ISBN 10: 0071067876 ISBN 13: 9780071067874

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Item Description: Tata Mcgraw Hill Education Private Limited. Book Condition: New. 0071067876 International Edition, Brand New, Same Title, Author and Edition as listed. ISBN is the same as listed. Standard Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory. Paperback Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # O7_9780071067874

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International Edition
International Edition

Srinivasan, R.

Published by Tata Mcgraw Hill Education Private Limited

ISBN 10: 0071067876 ISBN 13: 9780071067874

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Item Description: Tata Mcgraw Hill Education Private Limited. PAPERBACK. Book Condition: New. 0071067876 Brand new Softcover book. This is a Premium International Edition with same contents as US Edition. ISBN and cover of the book could be different. Buy with Confidence. Bookseller Inventory # STOCK-9780071067874

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International Edition
International Edition

Srinivasan, R.

Published by Prentice-Hall of India Pvt.Ltd

ISBN 10: 8120349962 ISBN 13: 9788120349964

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Item Description: Prentice-Hall of India Pvt.Ltd. Book Condition: New. 8120349962 International Edition, Brand New, Same Title, Author and Edition as listed. ISBN is the same as listed. Standard Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory. Paperback Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # I07_9788120349964

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International Edition
International Edition

R. Srinivasan

ISBN 10: 8120335988 ISBN 13: 9788120335981

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Item Description: Softcover. Book Condition: New. 3rd edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB32128226

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International Edition
International Edition

R. Srinivasan

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Item Description: Softcover. Book Condition: New. 3rd edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB321483039

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R. Srinivasan

Published by L'Originel (1984)

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Item Description: L'Originel, 1984. 157pp. Etat de Neuf preface de Arnaud Desjardins. Bookseller Inventory # 8333

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International Edition
International Edition

R. Srinivasan

ISBN 10: 8120350340 ISBN 13: 9788120350342

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Item Description: pb. Book Condition: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Bookseller Inventory # ddddd19774

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International Edition
International Edition

R. Srinivasan

ISBN 10: 8120335988 ISBN 13: 9788120335981

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From: Best Buy (NY, NY, U.S.A.)

Bookseller Rating: 3-star rating

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Item Description: Softcover. Book Condition: New. 3rd edition. Brand new, softcover International edition book, different cover and isbn but contents are the same as US edition. ship via DHL or USPS within 3-5 days. Occasionally, international textbooks may come with different exercises at the end of chapters and may be Black and white. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # BBB9122128226

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International Edition
International Edition

R. Srinivasan

ISBN 10: 8120345568 ISBN 13: 9788120345560

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From: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)

Bookseller Rating: 5-star rating

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Item Description: Softcover. Book Condition: New. 4th edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB321455329

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International Edition
International Edition

R. Srinivasan

ISBN 10: 8182091381 ISBN 13: 9788182091382

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Item Description: Softcover. Book Condition: New. 2nd edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB32112933

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R. Srinivasan

Published by PHI Learning (2010)

ISBN 10: 8120335988 ISBN 13: 9788120335981

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From: A - Z Books (New Delhi, DELHI, India)

Bookseller Rating: 4-star rating

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. 3rd edition. This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes. CONTENTS: Preface Preface to the First Edition 1. BASIC CONCEPTS OF INTERNATIONAL MARKETING 2. TRADE THEORIES, EXPORT PROMOTION AND MARKETING 3. ENVIRONMENT OF INTERNATIONAL BUSINESS 4. CONSUMER BEHAVIOUR 5. PRODUCT POLICY AND PLANNING 6. ADVERTISING AND PROMOTION 7. PRICING 8. DISTRIBUTION 9. INTERNATIONAL MARKET SELECTION, RESEARCH, PLANNING AND CONTROL 10. OTHER TOPICS OF INTEREST 11. INTERNATIONAL BUSINESS RISKS 12. INTERNATIONAL MARKETING STRATEGIES CASE STUDIES Introduction to Case Analysis Case 1 Infosys Technologies Limited_\"Truly Global Case 2 SAP India Case 3 Global Marketing in Wipro_\"Growing in Strength Case 4 I-flex Solutions_\"Analysis of an International Marketing Firm Case 5 Ace Designers_\"Going Global Case 6 Gillette India Case 7 Mysore Sales International Limited Printed Pages: 268. Bookseller Inventory # A-Z 11212

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