Sudarshan Ravi Prakash Subrahmanya Sarma (1 results)

Hardcover. Condition: New. Dust Jacket Included. Contents Preface. 1. Conceptual issues in retail equity and retail loyalty/A. Suryanarayana. 2. Torrential forces in Indian modern retailing/S. Ravi Prakash and G. Rathnakar. 3. Role of information technology in Indian retailing/D. Harikanth and B. Raj Kumar. 4. Consumerism and retailing in India/C.J.S. Prasad and D. Raghunatha Reddy. 5. Retail banking strategies and perspectives/M. Subrahamanya Sarma and N. Kusuma. 6. Problems and prospects of retailing in India/M. Prabhakar Reddy. 7. Customer retention in the retail industry/T. Suchitra Rani and Dhanya Menon. 8. Emerging trends in Indian retail market/M.S.R. Seshagiri and P. Pinakapani. 9. Recent trends in the retail sector/Priya Deshpande and M. Nalini. 10. Revolutionary trends in the Indian retail sector/A. Suryanarayana and Smitha Sambrani. 11. Role of FDI in retail sector of India/Mohd. Mujahed Ali and Shaik Masood. 12. Indian retail industry trends and challenges/G. Deepika and Sowmya Katyayini. 13. Foreign Direct Investment (FDI) in retail sector/P. Krishnama Chary Satyanarayana and Srikanth Verma. 14. Organised vs. Unorgasnised retailing/B. Srinivas Raj and K. Krishna Reddy. 15. Emerging retail revolution issues and implications/A. Sathish Babu and D. Guna Sankar. 16. Growth of retailing in India a diagnostic analysis/K. Rama Mohana Rao. 17. E tailing practices in Bangalore metropolitan Area/Jai Raj Nair. 18. Growth drivers in Indian retailing/C. Ram Mohan and Satyanarayana. 19. Retail markets in India opportunities and challenges/V. Krishna Mohan and V.V. Vara Prasad. 20. Problems and prospects of Indian retailing/R. Sudarshan and Syeda Parveen. Index. Indian retail business is undergoing dramatic transformation. The retail sector employs about 8 per cent of the country's workforce and is characterized by a high degree of fragmentation with over 5 million outlets. Due to their small size Indian retailers have very little bargaining power vis a vis manufacturers unlike in the case of retailers in developed countries. The corner grocer or the Kirana store is a key element in the retail business in India due to the housewife's unwillingness to go long distances for purchasing daily needs. In the emerging scenario traditional formats of retailing (like hawkers grocers and paan shops) are now co existing with modern formats like supermarkets and non store retailing channels such as multi level marketing and teleshopping. The structure of a country's retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have emerged in the metropolitan cities but the bulk of the retail Sales still take place through traditional retail formats. The development of modern retailing is of great interest to marketing scholars practitioners and policy makers. The emergence of new formats of retailing has attracted the attention of government functionaries company managers and economic analysts. This book analyses the developments in retailing in India. It consists of 20 papers authored by scholars in the field. This work will appeal to all categories of readers particularly students of business management economics and commerce company executives government officials and Non Governmental Organisations monitoring developments in the Indian economy. 264 pp.