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Services Marketing: Valarie Zeithaml, Mary

Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by McGraw-Hill/Irwin (2003)

ISBN 10: 0072471425 ISBN 13: 9780072471427

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Item Description: McGraw-Hill/Irwin, 2003. Book Condition: Good. 3rd Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP2583225

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Services Marketing (Mcgraw-Hill Series in Marketing): Valarie A. Zeithaml,

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by Mcgraw-Hill College

ISBN 10: 0070782504 ISBN 13: 9780070782501

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Item Description: Mcgraw-Hill College. Hardcover. Book Condition: VERY GOOD. Very Good: Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Bookseller Inventory # 2593225987

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Services Marketing: Valarie Zeithaml, Mary

Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by McGraw-Hill/Irwin (2003)

ISBN 10: 0072471425 ISBN 13: 9780072471427

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From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2003. Book Condition: Fair. 3rd Edition. N/A. Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP88430388

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Services Marketing (4th International Edition): Zeithaml, Valarie A.;

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw-Hill Education (ISE Editions)

ISBN 10: 0071244964 ISBN 13: 9780071244961

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Item Description: McGraw-Hill Education (ISE Editions). Paperback. Book Condition: Fair. Bookseller Inventory # G0071244964I5N00

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Services Marketing (4th International Edition): Zeithaml, Valarie A.;

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw-Hill Education (ISE Editions)

ISBN 10: 0071244964 ISBN 13: 9780071244961

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Item Description: McGraw-Hill Education (ISE Editions). Paperback. Book Condition: Fair. Bookseller Inventory # G0071244964I5N00

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Services Marketing: Zeithaml, Valarie; Bitner,

Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw-Hill/Irwin

ISBN 10: 0072471425 ISBN 13: 9780072471427

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From: Yankee Clipper Books (Windsor Locks, CT, U.S.A.)

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Item Description: McGraw-Hill/Irwin. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0072471425I3N00

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Services Marketing: Zeithaml, Valarie; Bitner,

Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw-Hill/Irwin

ISBN 10: 0072471425 ISBN 13: 9780072471427

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Item Description: McGraw-Hill/Irwin. Hardcover. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0072471425I4N00

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Services Marketing: Zeithaml, Valarie; Bitner,

Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw-Hill/Irwin

ISBN 10: 0072471425 ISBN 13: 9780072471427

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From: Motor City Books (Brownstown, MI, U.S.A.)

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Item Description: McGraw-Hill/Irwin. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0072471425I3N00

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Services Marketing: Gremler, Dwayne D.,

Gremler, Dwayne D., Bitner, Mary Jo, Zeithaml, Valarie A.

Published by McGraw-Hill Higher Education (2008)

ISBN 10: 0071263934 ISBN 13: 9780071263931

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From: Watermill Books (Ammanford, United Kingdom)

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Item Description: McGraw-Hill Higher Education, 2008. Paperback. Book Condition: Good. Bookseller Inventory # mon0001106540

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Services Marketing: Zeithaml, Valarie A.

Zeithaml, Valarie A. and Bitner, Mary Jo and Gremler, Dwayne D.

Published by McGraw-Hill Higher Education (2005)

ISBN 10: 0071244964 ISBN 13: 9780071244961

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From: Bookbarn International (Bristol, SOM, United Kingdom)

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Item Description: McGraw-Hill Higher Education, 2005. Paperback. Book Condition: Used; Very Good. Ships from the UK within 24 hours. Fourth edition. Bookseller Inventory # BBI2213510

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Services Marketing: Zeithaml, Valarie A.;

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.; Bitner, Ary Jo

ISBN 10: 0073380938 ISBN 13: 9780073380933

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Item Description: Book Condition: good. Used products do not contain supplements and some products may include highlighting and writing. Bookseller Inventory # 5649923-5

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Services Marketing: Valarie Zeithaml; Mary

Valarie Zeithaml; Mary Jo Bitner; Dwayne D. Gremler

Published by McGraw-Hill/Irwin (2002)

ISBN 10: 0072471425 ISBN 13: 9780072471427

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From: ExtremelyReliable (RICHMOND, TX, U.S.A.)

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Item Description: McGraw-Hill/Irwin, 2002. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0072471425

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Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by McGraw-Hill Higher Education (2005)

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From: Fun_Meister (Wallingford, United Kingdom)

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Item Description: McGraw-Hill Higher Education, 2005. Paperback. Book Condition: Good. 9780071244961 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780071244961

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Services Marketing (4th International Edition): Zeithaml, Valarie A.;

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw-Hill Education (ISE Editions) (2005)

ISBN 10: 0071244964 ISBN 13: 9780071244961

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From: Book Deals (Lewiston, NY, U.S.A.)

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Item Description: McGraw-Hill Education (ISE Editions), 2005. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Bookseller Inventory # ABE_book_usedgood_0071244964

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International Edition
International Edition

Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pandit, Ajay

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

Used PAPERBACK

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From: glenthebookseller (Montgomery, IL, U.S.A.)

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Item Description: McGraw Hill Education (India) Privet Limited. PAPERBACK. Book Condition: Good. 1259026817 International Edition! Item has some cover wear but otherwise in good condition!!Used texts may not include supplemental material. Bookseller Inventory # Z1259026817Z3

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Services Marketing 6th Edition: Ajay Pandit, Mary

Ajay Pandit, Mary Jo Bitner, Dwayne D Gremler, Valarie A Zeithaml

Published by McGraw Hill Education (India) Pr (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: Bookfinders (Holmesville, OH, U.S.A.)

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Item Description: McGraw Hill Education (India) Pr, 2013. Paperback. Book Condition: Good. Book is in good condition. Pages are clean and the binding is tight. *NOTE* Stock photo may not represent the actual book for sale. Bookseller Inventory # mon0000433656

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Services Marketing: Valarie Zeithaml, Mary

Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by McGraw-Hill/Irwin (2003)

ISBN 10: 0072471425 ISBN 13: 9780072471427

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From: Better World Books Ltd (Dunfermline, United Kingdom)

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Item Description: McGraw-Hill/Irwin, 2003. Book Condition: Good. 3rd Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP47896125

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Services Marketing: Valarie Zeithaml, Mary

Valarie Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by McGraw-Hill/Irwin (2006)

ISBN 10: 0072961945 ISBN 13: 9780072961942

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From: Better World Books Ltd (Dunfermline, United Kingdom)

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Item Description: McGraw-Hill/Irwin, 2006. Book Condition: Good. 4th. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP88272925

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Services Marketing: Zeithaml, Valarie A.

Zeithaml, Valarie A. and Bitner, Mary Jo and Gremler, Dwayne D.

Published by McGraw-Hill Higher Education (2005)

ISBN 10: 0072961945 ISBN 13: 9780072961942

Used Hardcover

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From: Brit Books (Milton Keynes, United Kingdom)

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Item Description: McGraw-Hill Higher Education, 2005. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1860930

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Services Marketing: Integrating Customer Focus Across the: Valarie A. Zeithaml,

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Published by McGraw-Hill Publishing Co. 01/08/2002 (2002)

ISBN 10: 0072471425 ISBN 13: 9780072471427

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From: AwesomeBooks (Wallingford, United Kingdom)

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Item Description: McGraw-Hill Publishing Co. 01/08/2002, 2002. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780072471427

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Services Marketing: Integrating Customer Focus across the: Gremler, Dwayne D.,

Gremler, Dwayne D., Bitner, Mary Jo, Zeithaml, Valarie A., Wilson, Alan

Published by McGraw-Hill Higher Education (2008)

ISBN 10: 0077107950 ISBN 13: 9780077107956

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From: Revival Books Ltd (Rossendale, LANCS, United Kingdom)

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Item Description: McGraw-Hill Higher Education, 2008. Paperback. Book Condition: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0004864393

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International Edition
International Edition

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler & Ajay Pandit

ISBN 10: 0078112052 ISBN 13: 9780078112058

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From: College Booksstore (Newark, DE, U.S.A.)

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Item Description: Softcover. Book Condition: New. 6th edition. Brand new, softcover International edition book, different cover and isbn but contents are the same as US edition. ship via DHL or USPS within 3-5 days. Occasionally, international textbooks may come with different exercises at the end of chapters and may be Black and white. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # BBB91221487595

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International Edition
International Edition

Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pandit, Ajay

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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Item Description: McGraw Hill Education (India) Privet Limited. Book Condition: New. 1259026817 International Edition, Brand New, Paperback Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 4-7 business days.We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified.We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # IS9781259026812

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Services Marketing (4th International Edition): Zeithaml, Valarie A.,

Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.

Published by McGraw-Hill Education (ISE Editions) (2005)

ISBN 10: 0071244964 ISBN 13: 9780071244961

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From: Better World Books Ltd (Dunfermline, United Kingdom)

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Item Description: McGraw-Hill Education (ISE Editions), 2005. Book Condition: Good. 4th. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP16695225

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Services Marketing: Zeithaml, Valarie A.;

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

Published by McGraw Hill Higher Education (2012)

ISBN 10: 007108696X ISBN 13: 9780071086967

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From: Book Deals (Lewiston, NY, U.S.A.)

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Item Description: McGraw Hill Higher Education, 2012. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Services Marketing , 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. Bookseller Inventory # ABE_book_usedgood_007108696X

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Services Marketing: Integrating Customer Focus Across the: Ajay Pandit,Valarie A.

Ajay Pandit,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler

Published by McGraw Hill Education (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: BookVistas (New Delhi, DELHI, India)

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Item Description: McGraw Hill Education, 2013. Softcover. Book Condition: New. 5th or later edition. Services Marketing, in its sixth edition, continues to base itself on the ever-reliable GAPS Model of Service Quality. The book?s underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the Strategic aspect without deviating from the base structure of the text to help the students realize the potential of Service Marketing. Contents: Part I: Foundations for Services Marketing 1. Introduction to Services 2. Conceptual Framework of the Book: The Gaps Model of Service Quality Part II: Focus on the Customer 3. Customer Expectations of Service 4. Customer Perceptions of Service Part III: Understanding Customer Requirements 5. Listening to Customers through Research 6. Building Customer Relationships 7. Service Recovery Part IV: Aligning Service Design and Standards 8. Service Innovation and Design 9. Customer-Defined Service Standards 10. Physical Evidence and the Servicescape Part V: Delivering and Performing Service 11. Employees? Roles in Service Delivery 12. Customers? Roles in Service Delivery 13. Managing Demand and Capacity Part VI: Managing Service Promises 14. Integrated Service Marketing Communications 15. Pricing of Services Part VII: Service and the Bottom Line 16. The Financial and Economic Impact of Service Cases Printed Pages: 0. Bookseller Inventory # 85736

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Services Marketing (The McGraw-Hill series in marketing): Zeithaml, Valarie A.;

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

Published by Mcgraw-Hill (Tx) (2002)

ISBN 10: 0071148817 ISBN 13: 9780071148818

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Quantity Available: 3

From: BookStore Independent (SHERMAN OAKS, CA, U.S.A.)

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Item Description: Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: Used: Good. Expedited shipping is available for this item!. Bookseller Inventory # 7159111

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International Edition
International Edition

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler & Ajay Pandit

ISBN 10: 1259026817 ISBN 13: 9781259026812

New Soft cover

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From: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)

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Item Description: Soft cover. Book Condition: New. International Edition. Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has ISBN and cover design are exactly same as mentioned. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # GBD23671487595

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International Edition
International Edition

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler & Ajay Pandit

ISBN 10: 0078112052 ISBN 13: 9780078112058

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From: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)

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Item Description: Soft cover. Book Condition: New. International Edition. Brand New, SoftcoverBlack & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design fromUSedition.[Please Read Carefully Before Buying]Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales inUSAand Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition inNorth America. We may ship the books fromIndiaor other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # GBD1487595

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Services Marketing: Integrating Customer Focus Across the: Ajay Pandit,Valarie A.

Ajay Pandit,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler

Published by McGraw Hill Education (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: A - Z Books (New Delhi, DELHI, India)

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Item Description: McGraw Hill Education, 2013. Softcover. Book Condition: New. 5th or later edition. Services Marketing, in its sixth edition, continues to base itself on the ever-reliable GAPS Model of Service Quality. The bookâs underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the Strategic aspect without deviating from the base structure of the text to help the students realize the potential of Service Marketing. Contents: Part I: Foundations for Services Marketing 1. Introduction to Services 2. Conceptual Framework of the Book: The Gaps Model of Service Quality Part II: Focus on the Customer 3. Customer Expectations of Service 4. Customer Perceptions of Service Part III: Understanding Customer Requirements 5. Listening to Customers through Research 6. Building Customer Relationships 7. Service Recovery Part IV: Aligning Service Design and Standards 8. Service Innovation and Design 9. Customer-Defined Service Standards 10. Physical Evidence and the Servicescape Part V: Delivering and Performing Service 11. Employeesâ Roles in Service Delivery 12. Customersâ Roles in Service Delivery 13. Managing Demand and Capacity Part VI: Managing Service Promises 14. Integrated Service Marketing Communications 15. Pricing of Services Part VII: Service and the Bottom Line 16. The Financial and Economic Impact of Service Cases Printed Pages: 0. Bookseller Inventory # 85736

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