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Technical Marketing Communication: Sandra W. Harner

Sandra W. Harner

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: (Each Chapter begins with and "Overview" and concludes with "Summing It Up" and "Applying What You've Learned.") 1. Marketing Communication Concepts. Technology. Communication on Behalf of Technology. Communicating with the Help of Technology. Communication. Communication Variety. Communication Content. Marketing. Defining Market. Technical Information Markets. Technical Marketing Communication. What's Not Included. Technical Marketing Communication Lifecycle. Demand. Design. Develop. Differentiation. Display. Distribute. Discuss. 2. Needs Analysis. The Process. Generate Objectives To Guide the Project. Understand the Audience Who Needs This Information. Determine the Information to Be Communicated. Determine How to Get the Necessary Information. Stay Focused on the Goal. 3. Audience Analysis. Who's Your Audience? How Many Different ways Can You Look at Your Audience, Really? What Comes After Identification and Analysis? What Happens When You Do Not Understand Your Audience? How Can You Learn About Your Audience? Use an Audience Profile. The Audience Interview. Leveraging Audience Information. 4. Strategy Development. Strategy Development. Why Versus How. Deadlines and Other Tactical Distractions. Strategic Cause and Effect Nuances. Targeted Effects. Linking Cause and Effect Strategies. Technical Marketing Communication Strategies. Plan. Design. Test. Train. Hitting the Maturity Curve. Introduction Phase. Growth Phase. Maturity Phase. Decline. Strategic Drivers. Differentiation. Leadership. Come from Behind. New and Improved. Ethics and Compliance. Don't Lie. Don't Steal. 5. Internal and External Branding. What Is a Brand? What Distinguishes a Brand? How Do You Recognize a Brand? Brand Name. Logos and Looks. Tagline or theme Statement. Sensory Elements. Distinctive Designs or Services. Building Brand Recognition. Applying the Brand. Applying the Brand Consistently and Correctly. Fostering Brand Integrity. When Do You Brand? The Brand Cycle. 6. Enhancing and Applying Creativity. Creativity Defined. Origins of Creativity. Strategies for Enhancing Creativity. Versatility. Fluency. Originality. Knowing Where to Apply Creativity. Creativity in the Planning Stage. Creativity in the Content. 7. Print Media. Why Chose Print? Brochures. The Content. Text Versus Graphics. Features and Benefits. The Creative Concept. Call to Action. Tips for Better Brochures. Product Sheets. Newsletters. Understanding Jargon. The Name. The Tagline. The Content. Types of Articles. The Design. Tips for Better Newsletters. Print Advertisements. Postcard. <. Bookseller Inventory # ABE_book_usedgood_0205324444

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman. Paperback. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0205324444I3N00

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Technical Marketing Communication: Sandra Harner, Tom

Sandra Harner, Tom Zimmerman

Published by Longman (2002)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2002. Book Condition: Good. 1ST. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP32152077

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Technical Marketing Communication, by Harner: Harner, Sandra W./

Harner, Sandra W./ Zimmerman, Tom G.

Published by Addison-Wesley (2002)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Addison-Wesley, 2002. Paperback. Book Condition: Fair. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780205324446-4-0-3. Bookseller Inventory # 9780205324446-4-0-3

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Technical Marketing Communication, by Harner: Harner, Sandra W./

Harner, Sandra W./ Zimmerman, Tom G.

Published by Addison-Wesley (2002)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Addison-Wesley, 2002. Paperback. Book Condition: Good. Has minor wear and/or markings. SKU:9780205324446-3-0-3. Bookseller Inventory # 9780205324446-3-0-3

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Technical Marketing Communication [Part of the Allyn: Sandra Harner

Sandra Harner

Published by Longman 2001-12-22 (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman 2001-12-22, 2001. Paperback. Book Condition: good. 0205324444. Bookseller Inventory # 615011

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Technical Marketing Communication [Part of the Allyn: Sandra Harner; Tom

Sandra Harner; Tom Zimmerman; Sam Dragga

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0205324444

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra

Harner, Sandra

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-136-44-9550209

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra

Harner, Sandra

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-136-44-9550209

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Technical Marketing Communication: Sandra W. Harner

Sandra W. Harner

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97802053244463.0

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra, Zimmerman,

Harner, Sandra, Zimmerman, Tom, Dragga S

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: Very Good. Bookseller Inventory # P020205324444

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Technical Marketing Communication [Part of the Allyn: Harner, SandraZimmerman, TomDragga,

Harner, SandraZimmerman, TomDragga, Sam

Published by Prentice Hall

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra, Zimmerman,

Harner, Sandra, Zimmerman, Tom, Dragga S

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: New. Bookseller Inventory # P110205324444

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman. PAPERBACK. Book Condition: New. 0205324444 BRAND NEW W/FAST SHIPPING! This item is: Technical Marketing Communication [Part of the Allyn & Bacon Series in Technical Communication], 1st Ed., 2002, by Harner, Sandra^Zimmerman, Tom^Dragga, Sam, Series Editor; FORMAT: Paperback; ISBN: 9780205324446. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # P9780205324446

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman. PAPERBACK. Book Condition: New. 0205324444 New Condition. Bookseller Inventory # NEW3.0091413

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman. PAPERBACK. Book Condition: Fine. 0205324444 Like New Condition. Bookseller Inventory # LN3.0091413

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Technical Marketing Communication [Part of the Allyn: Sandra Harner, Tom

Sandra Harner, Tom Zimmerman, Sam Dragga Series Editor

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0205324444

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0205324444

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: (Each Chapter begins with and "Overview" and concludes with "Summing It Up" and "Applying What You've Learned.") 1. Marketing Communication Concepts. Technology. Communication on Behalf of Technology. Communicating with the Help of Technology. Communication. Communication Variety. Communication Content. Marketing. Defining Market. Technical Information Markets. Technical Marketing Communication. What's Not Included. Technical Marketing Communication Lifecycle. Demand. Design. Develop. Differentiation. Display. Distribute. Discuss. 2. Needs Analysis. The Process. Generate Objectives To Guide the Project. Understand the Audience Who Needs This Information. Determine the Information to Be Communicated. Determine How to Get the Necessary Information. Stay Focused on the Goal. 3. Audience Analysis. Who's Your Audience? How Many Different ways Can You Look at Your Audience, Really? What Comes After Identification and Analysis? What Happens When You Do Not Understand Your Audience? How Can You Learn About Your Audience? Use an Audience Profile. The Audience Interview. Leveraging Audience Information. 4. Strategy Development. Strategy Development. Why Versus How. Deadlines and Other Tactical Distractions. Strategic Cause and Effect Nuances. Targeted Effects. Linking Cause and Effect Strategies. Technical Marketing Communication Strategies. Plan. Design. Test. Train. Hitting the Maturity Curve. Introduction Phase. Growth Phase. Maturity Phase. Decline. Strategic Drivers. Differentiation. Leadership. Come from Behind. New and Improved. Ethics and Compliance. Don't Lie. Don't Steal. 5. Internal and External Branding. What Is a Brand? What Distinguishes a Brand? How Do You Recognize a Brand? Brand Name. Logos and Looks. Tagline or theme Statement. Sensory Elements. Distinctive Designs or Services. Building Brand Recognition. Applying the Brand. Applying the Brand Consistently and Correctly. Fostering Brand Integrity. When Do You Brand? The Brand Cycle. 6. Enhancing and Applying Creativity. Creativity Defined. Origins of Creativity. Strategies for Enhancing Creativity. Versatility. Fluency. Originality. Knowing Where to Apply Creativity. Creativity in the Planning Stage. Creativity in the Content. 7. Print Media. Why Chose Print? Brochures. The Content. Text Versus Graphics. Features and Benefits. The Creative Concept. Call to Action. Tips for Better Brochures. Product Sheets. Newsletters. Understanding Jargon. The Name. The Tagline. The Content. Types of Articles. The Design. Tips for Better Newsletters. Print Advertisements. Postcard. <. Bookseller Inventory # ABE_book_new_0205324444

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Technical Marketing Communication [Part of the Allyn: Harner, Sandra; Zimmerman,

Harner, Sandra; Zimmerman, Tom; Dragga Series Editor, Sam

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780205324446

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Technical Marketing Communication [Part of the Allyn: Sandra Harner/ Tom

Sandra Harner/ Tom Zimmerman/ Sam Dragga

Published by Longman (2001)

ISBN 10: 0205324444 ISBN 13: 9780205324446

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Item Description: Longman, 2001. Paperback. Book Condition: Brand New. 1st edition. 256 pages. 9.25x7.00x0.50 inches. In Stock. Bookseller Inventory # 0205324444

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Results (1 - 22) of 22