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Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: Good. Most items will be dispatched the same or the next working day. Minor shelf wear.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: VeryGood. Most items will be dispatched the same or the next working day.
Published by McGraw Hill Higher Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Ammareal, Morangis, France
Book
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Livre un peu vrillé. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Book slightly twisted. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Brit Books, Milton Keynes, United Kingdom
Book
Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers.
Published by McGraw-Hill Education 2009-11-16, London, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: eng.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Mcgrawhill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 438 pages. 10.24x7.64x1.02 inches. In Stock.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by McGraw-Hill Education - Europe, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: New. Buy with confidence! Book is in new, never-used condition.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: New. New! This book is in the same immaculate condition as when it was published.
Published by McGraw-Hill Education - Europe, London, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: CitiRetail, Stevenage, United Kingdom
Book
Paperback. Condition: new. Paperback. Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in todays business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing todays brand manager, including:Brand equity- what brands are worth to companies and how they can be valued Building brands and building the business- how brands contribute the success of corporations and companies The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by McGraw-Hill Education - Europe, London, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: AussieBookSeller, Truganina, VIC, Australia
Book
Paperback. Condition: new. Paperback. Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in todays business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing todays brand manager, including:Brand equity- what brands are worth to companies and how they can be valued Building brands and building the business- how brands contribute the success of corporations and companies The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding. Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Published by McGraw-Hill Education - Europe, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: moluna, Greven, Germany
Book
Kartoniert / Broschiert. Condition: New. Takes a fresh look at brand management and strategy and the pivotal role of branding in today s business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how succ.
Published by McGraw-Hill Education, 2009
ISBN 10: 0077117484ISBN 13: 9780077117481
Seller: Iridium_Books, DH, SE, Spain
Book
PAPERBACK. Condition: Good. 0077117484.