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Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by LAP Lambert Academic Publishing 2010-06, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing Jan 2010, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper, magazines, and the Internet for information about the company. More importantly, results show that identification with company significantly mediates the influence of relational satisfaction on customers engagement in both word-of-mouth and mass communication behaviors. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, mass communication, and marketing. 172 pp. Englisch.
Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in such effects. The results demonstrate that the more customers perceive the relationship they have with the company to be satisfactory, the more likely they are to communicate positively to others about it. In addition, the more customers perceive the reputation of the company to be satisfactory, not only are they more likely to communicate positively to others about the company, but also they are more likely to pay attention to mass communication channels such as television, newspaper, magazines, and the Internet for information about the company. More importantly, results show that identification with company significantly mediates the influence of relational satisfaction on customers engagement in both word-of-mouth and mass communication behaviors. The book is addressed to professionals in communication management and public relations as well as to researchers in public relations, mass communication, and marketing.
Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP Lambert Academic Publishing, 2010
ISBN 10: 3838337751ISBN 13: 9783838337753
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media, and the mediation role of identification with company in s.