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Lucian W. Pye, (ed.),

Published by Princeton University Press,, Princeton, NJ (1969)

New Soft Cover/Good

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From: Lloyd Brown-John (KINGSVILLE, ON, Canada)

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Item Description: Princeton University Press,, Princeton, NJ, 1969. Soft Cover/Good. Book Condition: Very Good/No Marks. 2nd Printing. A Very Good Copy with the exception of a former owner's signature on the halg-title page this copy is in very good condition--clean and solid. Part of a remarkable series "Studies in Political Development", this volume focussed upon media, communications and uses and mis-uses of media and media technology. While the book pre-dates the internet, the assorted discussions by some very learned contributors, carry much the same McLuhan message about the medium and the message. Contributors include: Wilbur Schramm, Edward Shils, Herbert Passin, Daniel Lerner, Ithiel de Sola Pool, Frederick T. C. Yu and Frederick W. Frey plus others. Essays include: "Toward a Communication Theory of Development": "Mass Media and Politics in the Modernization Process"; "Communications and Political Articulation" and much more. A classic in the field. Bookseller Inventory # 004294

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Lerner, Daniel and Wilbur Schramm (eds)

Published by East-West Center Press, Honolulu, Hawaii (1967)

Used Hardcover First Edition

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From: Star 'N Space Books (Prescott, AZ, U.S.A.)

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Item Description: East-West Center Press, Honolulu, Hawaii, 1967. Hardcover. Book Condition: Near Fine. Dust Jacket Condition: Near Fine. Presumed First. 8vo - over 7¾" - 9¾" tall. Foreward by Lyndon B. Johnson. V. sl. edgewear/shelfwear to dj and book. Dj spine darkened, price intact. Index. 333 pp. P/o sig on fep. Bookseller Inventory # 0204539

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Published by Rowman & Littlefield Publishers

ISBN 10: 0742528391 ISBN 13: 9780742528390

New Paperback

Quantity Available: 20

From: BuySomeBooks (Las Vegas, NV, U.S.A.)

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Item Description: Rowman & Littlefield Publishers. Paperback. Book Condition: New. Paperback. 552 pages. Dimensions: 9.8in. x 6.9in. x 1.0in.This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780742528390

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