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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. Bookseller Inventory # ABE_book_usedgood_0470598824

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd, United Kingdom (2010)

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 229 x 160 mm. Language: English Brand New Book. Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # AAH9780470598825

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd, United Kingdom (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 229 x 160 mm. Language: English Brand New Book. Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # AAH9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. Bookseller Inventory # ABE_book_new_0470598824

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Setiawan, Iwan, Kartajaya, Hermawan, Kotler, Philip

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Hardcover. Book Condition: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. May contain highlighting/underlining/notes/etc. This item may not include any CDs, Infotracs, Access cards or other supplementary material. Usually ships within 2 business days in quality packaging. Satisfaction guaranteed. Bookseller Inventory # 8800030795752

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Item Description: John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Marketing 3.0: From Products to Customers to the Human Spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # B9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Item Description: John Wiley and Sons Ltd. Book Condition: New. 2010. 1st Edition. Hardcover. . . . . . Over 350,000 customers served online!. Bookseller Inventory # V9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Item Description: Wiley. Hardcover. Book Condition: Good. 0470598824 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!. Bookseller Inventory # 0470598824

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Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

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Item Description: Wiley. Hardcover. Book Condition: New. Bookseller Inventory # SONG0470598824

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Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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ISBN 10: 8483568438 ISBN 13: 9788483568439

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Item Description: LID Editorial Empresarial, S.L., Spain, 2013. Paperback. Book Condition: New. 220 x 150 mm. Language: Spanish Brand New Book. Bookseller Inventory # ELK9788483568439

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Book Condition: New. Bookseller Inventory # GA9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by John Wiley and Sons Ltd

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: John Wiley and Sons Ltd. Book Condition: New. 2010. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland . Bookseller Inventory # V9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Hardcover. Book Condition: Used: Very Good. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Bookseller Inventory # 153164

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Hardcover. Book Condition: Used: Very Good. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Bookseller Inventory # 153161

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Hardcover. Book Condition: Used: Very Good. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Bookseller Inventory # 153036

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley, 2010. Hardcover. Book Condition: Used: Like New. Lightly used. Inside looks clean! Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Bookseller Inventory # 152863

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Setiawan, Iwan, Kartajaya, Hermawan, Kotler, Philip

Published by John Wiley & Sons (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: John Wiley & Sons, 2010. Hardcover. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

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Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 Special order direct from the distributor. Bookseller Inventory # ING9780470598825

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Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 208 pp. Englisch. Bookseller Inventory # 9780470598825

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Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Published by LID Editorial Empresarial, S.L. (2013)

ISBN 10: 8483568438 ISBN 13: 9788483568439

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Item Description: LID Editorial Empresarial, S.L., 2013. Book Condition: New. La civilización humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricultura, la era industrial y la era de la información, donde la alta tecnología es clave. Ahora estamos entrando en una cuarta era orientada hacia la creatividad, la cultura y el entorno. El marketing se está moviendo en la misma dirección. Durante los últimos 60 años, el marketing ha pasado de estar centrado en el producto, dando lugar al marketing 1. 0. Más tarde, cuando las compañías se percataron de la importancia del cliente, el marketing se inclinó por hacer de esta nueva fuerza el centro de sus estrategias y decisiones, creándose el marketing 2. 0. Actualmente, el marketing se ha transformado una vez más en respuesta de la nueva dinámica del mercado, y ahora vemos cómo las empresas amplían su foco de negocio hacia asuntos más humanos, donde la rentabilidad debe estar equilibrada con la responsabilidad corporativa y los valores de los consumidores. Bookseller Inventory # 9693279

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Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 208 pp. Englisch. Bookseller Inventory # 9780470598825

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Kotler, Philip/ Kartajaya, Hermawan/ Setiawan, Iwan

Published by John Wiley & Sons Inc (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: John Wiley & Sons Inc, 2010. Hardcover. Book Condition: New. 15.24 x 24.13 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-20403412

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Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 208 pp. Englisch. Bookseller Inventory # 9780470598825

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan; Vandercammen, Marc

Published by De Boeck (2012)

ISBN 10: 2804171302 ISBN 13: 9782804171308

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Item Description: De Boeck, 2012. Book Condition: Neuf. Vendeur professionnel Expédition SOUS 2 à 4 jours ouvrés, Ajouter le temps d'acheminement de la poste .Plus de 150 000 clients satisfaits. Bookseller Inventory # 9782804171308

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Philip Kotler Iwan Setiawan Hermawan Kartajaya

Published by John Wiley & Sons

ISBN 10: 0470598824 ISBN 13: 9780470598825

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From: Majestic Books (London, ,, United Kingdom)

Bookseller Rating: 4-star rating

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Item Description: John Wiley & Sons. Book Condition: New. Bookseller Inventory # 8147206

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

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From: BookMob (Ottawa, ON, Canada)

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Item Description: Wiley. Hardcover. Book Condition: Good. 0470598824 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. Supplemental materials such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed!. Bookseller Inventory # DS_0470598824

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Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

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Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory # 123110W00059263

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