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Marketing 3.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd John Wiley & Sons Ltd (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

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Item Description: John Wiley and Sons Ltd John Wiley & Sons Ltd, 2010. hardback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding hardback Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products. Bookseller Inventory # 0470598824

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