Results (1 - 27) of 27

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

Quantity Available: 1

From: Book Deals (Lewiston, NY, U.S.A.)

Bookseller Rating: 2-star rating

Add Book to Shopping Basket
Price: US$ 17.12
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley, 2010. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. (1413873464). Bookseller Inventory # ABE_book_usedgood_0470598824

More Information About This Seller | Ask Bookseller a Question 1.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

Quantity Available: 1

From: Lomax Fine Books (Holly Springs, NC, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 15.78
Convert Currency
Shipping: US$ 3.95
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley, 2010. Hardcover. Book Condition: Used: Like New. Like new book that appears unread. Bookseller Inventory # 1410230019

More Information About This Seller | Ask Bookseller a Question 2.

Marketing 3.0: From Products to Customers to the Human Spirit (Hardback)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd, United Kingdom (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 1

From: The Book Depository US (Gloucester, ., United Kingdom)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 20.25
Convert Currency
Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 229 x 160 mm. Language: English Brand New Book. Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # AAC9780470598825

More Information About This Seller | Ask Bookseller a Question 3.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 1

From: Book Deals (Lewiston, NY, U.S.A.)

Bookseller Rating: 2-star rating

Add Book to Shopping Basket
Price: US$ 20.26
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! (1413811740). Bookseller Inventory # ABE_book_new_0470598824

More Information About This Seller | Ask Bookseller a Question 4.

Marketing 3.0: From Products to Customers to the Human Spirit (Hardback)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd, United Kingdom (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 1

From: The Book Depository (Gloucester, UK, United Kingdom)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 20.74
Convert Currency
Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 229 x 160 mm. Language: English Brand New Book. Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # AAC9780470598825

More Information About This Seller | Ask Bookseller a Question 5.

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

Quantity Available: 1

From: ExtremelyReliable (Richmond, TX, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 19.70
Convert Currency
Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: Used: Like New. Bookseller Inventory # SONG0470598824

More Information About This Seller | Ask Bookseller a Question 6.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

Quantity Available: 2

From: Bookhouse COM LLC (Philadelphia, PA, U.S.A.)

Bookseller Rating: 3-star rating

Add Book to Shopping Basket
Price: US$ 24.09
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: Fine. 0470598824 Publisher Overstock. Bookseller Inventory # Z0470598824Z1

More Information About This Seller | Ask Bookseller a Question 7.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

Quantity Available: 2

From: Qwestbooks COM LLC (Bensalem, PA, U.S.A.)

Bookseller Rating: 2-star rating

Add Book to Shopping Basket
Price: US$ 24.09
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: Fine. 0470598824 Publisher Overstock. Bookseller Inventory # Z0470598824Z1

More Information About This Seller | Ask Bookseller a Question 8.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 3

From: BookShop4U (Philadelphia, PA, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 24.23
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New. Bookseller Inventory # Z0470598824ZN

More Information About This Seller | Ask Bookseller a Question 9.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 2

From: Bookhouse COM LLC (Philadelphia, PA, U.S.A.)

Bookseller Rating: 3-star rating

Add Book to Shopping Basket
Price: US$ 24.23
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New. Bookseller Inventory # Z0470598824ZN

More Information About This Seller | Ask Bookseller a Question 10.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 3

From: Booklot COM LLC (Philadelphia, PA, U.S.A.)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 24.23
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New. Bookseller Inventory # Z0470598824ZN

More Information About This Seller | Ask Bookseller a Question 11.

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 16

From: THE SAINT BOOKSTORE (Southport, MSY, United Kingdom)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 15.46
Convert Currency
Shipping: US$ 9.51
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Marketing 3.0: From Products to Customers to the Human Spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # B9780470598825

More Information About This Seller | Ask Bookseller a Question 12.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

Used Hardcover

Quantity Available: 1

From: Crashing Rocks Books (Punta Gorda, FL, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 22.75
Convert Currency
Shipping: US$ 4.50
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: Good. 0470598824 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!. Bookseller Inventory # 0470598824

More Information About This Seller | Ask Bookseller a Question 13.

Marketing 3.0

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by John Wiley and Sons Ltd

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 18

From: Kennys Bookstore (Olney, MD, U.S.A.)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 28.22
Convert Currency
Shipping: FREE
Within U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley and Sons Ltd. Book Condition: New. 2010. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland . Bookseller Inventory # V9780470598825

More Information About This Seller | Ask Bookseller a Question 14.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 14

From: Russell Books (Victoria, BC, Canada)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 24.95
Convert Currency
Shipping: US$ 4.99
From Canada to U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 Special order direct from the distributor. Bookseller Inventory # ING9780470598825

More Information About This Seller | Ask Bookseller a Question 15.

Marketing 3.0: From Products to Customers to the Human Spirit

Setiawan, Iwan, Kartajaya, Hermawan, Kotler, Philip

Published by John Wiley & Sons (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 13

From: Green Books (Wicklow, Ireland)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 24.39
Convert Currency
Shipping: US$ 6.32
From Ireland to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley & Sons, 2010. Hardcover. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780470598825

More Information About This Seller | Ask Bookseller a Question 16.

Marketing 3.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Published by John Wiley and Sons Ltd John Wiley & Sons Ltd (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 1

From: Blackwell Online (Oxford, OX, United Kingdom)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 28.01
Convert Currency
Shipping: US$ 5.60
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley and Sons Ltd John Wiley & Sons Ltd, 2010. hardback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding hardback Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products. Bookseller Inventory # 0470598824

More Information About This Seller | Ask Bookseller a Question 17.

Marketing 3.0

Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New

Quantity Available: 2

From: Buchhandlung - Bides GbR (Dresden, SA, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 28.50
Convert Currency
Shipping: US$ 9.98
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 208 pp. Englisch. Bookseller Inventory # 9780470598825

More Information About This Seller | Ask Bookseller a Question 18.

Marketing 3.0

Kotler, Philip/ Kartajaya, Hermawan/ Setiawan, Iwan

Published by John Wiley & Sons Inc (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: 1

From: Media Mall (Fyshwick, ACT, Australia)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 26.10
Convert Currency
Shipping: US$ 13.90
From Australia to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley & Sons Inc, 2010. Hardcover. Book Condition: New. 15.24 x 24.13 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-20403412

More Information About This Seller | Ask Bookseller a Question 19.

Marketing 3.0

Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New

Quantity Available: 2

Add Book to Shopping Basket
Price: US$ 28.50
Convert Currency
Shipping: US$ 12.57
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

More Information About This Seller | Ask Bookseller a Question 20.

Marketing 3.0 : Produits, clients, facteur humain

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan; Vandercammen, Marc

Published by De Boeck (2012)

ISBN 10: 2804171302 ISBN 13: 9782804171308

New Softcover

Quantity Available: 1

From: Gallix (Gif sur Yvette, France)

Bookseller Rating: 3-star rating

Add Book to Shopping Basket
Price: US$ 32.53
Convert Currency
Shipping: US$ 11.37
From France to U.S.A.

Destination, Rates & Speeds

Item Description: De Boeck, 2012. Book Condition: Neuf. Vendeur professionnel Expédition SOUS 2 à 4 jours ouvrés, Ajouter le temps d'acheminement de la poste .Plus de 150 000 clients satisfaits. Bookseller Inventory # 9782804171308

More Information About This Seller | Ask Bookseller a Question 21.

Marketing 3.0

Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan

Published by John Wiley and Sons Ltd (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New

Quantity Available: 3

From: M4E Media for Experts GmbH (München, BY, Germany)

Bookseller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 32.87
Convert Currency
Shipping: US$ 12.57
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: John Wiley and Sons Ltd, 2010. Book Condition: New. 238 x 160 x 20. Inklusive Rechnung mit ausgewiesener Mwst. Bookseller Inventory # K9780470598825

More Information About This Seller | Ask Bookseller a Question 22.

Marketing 3.0

Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New

Quantity Available: 2

From: AHA-BUCH GmbH (Einbeck, NDS, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 26.53
Convert Currency
Shipping: US$ 19.58
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 208 pp. Englisch. Bookseller Inventory # 9780470598825

More Information About This Seller | Ask Bookseller a Question 23.

MARKETING 3.0

KOTLER PHILIP - KARTAJAYA HERMAWAN - SETIAWAN IWAN

Published by MADRID (2010)

ISBN 10: 8483564254 ISBN 13: 9788483564257

New Rústica

Quantity Available: 1

From: OMM Campus Libros (Fuenlabrada, MADR, Spain)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 24.59
Convert Currency
Shipping: US$ 23.37
From Spain to U.S.A.

Destination, Rates & Speeds

Item Description: MADRID, 2010. Rústica. Book Condition: Nuevo. Dust Jacket Condition: Nuevo. 01. Philip Kotler, con Kartajaya y Setiawan, desvela cómo las empresas más influyentes atraen a sus clientes a través de un marketing basado en valores. 312 grms. LIBRO. Bookseller Inventory # 194400

More Information About This Seller | Ask Bookseller a Question 24.

Marketing 3.0

Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New

Quantity Available: 2

From: Rheinberg-Buch (Bergisch Gladbach, NRW, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 29.51
Convert Currency
Shipping: US$ 21.64
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

More Information About This Seller | Ask Bookseller a Question 25.

Marketing 3.0

Philip Kotler

Published by Wiley John & Sons Mai 2010 (2010)

ISBN 10: 0470598824 ISBN 13: 9780470598825

New

Quantity Available: 2

From: Agrios-Buch (Bergisch Gladbach, NRW, Germany)

Bookseller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 29.51
Convert Currency
Shipping: US$ 21.64
From Germany to U.S.A.

Destination, Rates & Speeds

Item Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

More Information About This Seller | Ask Bookseller a Question 26.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan

Published by Wiley

ISBN 10: 0470598824 ISBN 13: 9780470598825

New Hardcover

Quantity Available: > 20

Add Book to Shopping Basket
Price: US$ 76.25
Convert Currency
Shipping: US$ 7.95
Within U.S.A.

Destination, Rates & Speeds

Item Description: Wiley. Hardcover. Book Condition: New. 0470598824 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory # 123110W00059263

More Information About This Seller | Ask Bookseller a Question 27.

Condition

Binding

Collectible Attributes

  • First Edition
  • Signed Copy
  • Dust Jacket (1)
  • Seller-Supplied Images
  • Not Printed On Demand

Free Shipping

Bookseller Location

  • All Locations

Bookseller Rating

Results (1 - 27) of 27