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1.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
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(Lexington, KY, U.S.A.)
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Book Description: Wiley. Hardcover. Book Condition: Good. 0470598824 May NOT contain supplemental materials such as CD's, info-trac, access codes, etc. May contain bookstore stickers on cover. Satisfaction Guaranteed! Choose Expedited Shipping for fastest delivery! Free USPS Tracking Number. Bookseller Inventory # Z0470598824Z3

2.

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler Hermawan Kartajaya Iwan Setiawan
Bookseller: Librairie Colibrio
(BESSENAY, 69, France)
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Book Description: Wiley, 2010. Couverture rigide. Book Condition: Tres bon. 1 volume cartonné(s) format in-8 (format moyen) très bon état. Bookseller Inventory # 148712

3.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
(Punta Gorda, FL, U.S.A.)
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Book Description: Wiley. Hardcover. Book Condition: Good. 0470598824 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!. Bookseller Inventory # 0470598824

4.

Marketing 3.0: From Products to Customers to the Human Spirit (Hardback)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
(Gloucester, ., United Kingdom)
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Book Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 229 x 159 mm. Brand New Book. Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # AAC9780470598825

5.

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
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Book Description: Wiley. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0470598824

6.

Marketing 3.0: From Products to Customers to the Human Spirit (Hardback)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
(Gloucester, UK, United Kingdom)
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Book Description: John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 229 x 159 mm. Brand New Book. Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his 4 P s of Marketing In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # AAC9780470598825

7.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
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(Philadelphia, PA, U.S.A.)
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Book Description: Wiley. Hardcover. Book Condition: Fine. 0470598824 Publisher Overstock. Bookseller Inventory # Z0470598824Z1

8.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
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Book Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New. Bookseller Inventory # Z0470598824ZN

9.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
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Book Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New. Bookseller Inventory # Z0470598824ZN

10.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
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Book Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New. Bookseller Inventory # Z0470598824ZN

11.
International Edition
International Edition

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
Bookseller: Books Market
(Hayward, CA, U.S.A.)
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International Edition
An international edition is a textbook that has been published outside the U.S. International editions are often cheaper than the U.S. version. Customers located in the U.S. can now purchase international edition textbooks. However, the publishers of international editions generally do not authorize the sale and distribution of international editions in Canada, and such sale or distribution may violate the copyrights and trademarks of the publishers of such works.
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Book Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand New International Edition . Cover and ISBN of the books might be different in some cases . Fast Shipping, Super Quality & Awesome Customer Support is Guaranteed!. Bookseller Inventory # FL-2-SEC-E#F-7-470598824

12.

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
(Southport, MSY, United Kingdom)
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Book Description: John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Marketing 3.0: From Products to Customers to the Human Spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Bookseller Inventory # B9780470598825

13.

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler
Bookseller: BuySomeBooks
(Las Vegas, NV, U.S.A.)
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Book Description: Hardcover. Book Condition: New. Hardcover. Understand the next level of marketingThe new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. 0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his 4 Ps of MarketingIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3. 0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN, Momence,IL, Commerce,GA. book. Bookseller Inventory # 9780470598825

14.

Marketing 3.0. From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Bookseller: Deastore
(Roma, RM, Italy)
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Book Description: John Wiley & Sons Ltd, Chichester, 2010. Book Condition: New. Language: english. Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. Bookseller Inventory # 10724991

15.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
Bookseller: Russell Books
(Victoria, BC, Canada)
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Book Description: Wiley. Hardcover. Book Condition: New. 0470598824 Special order direct from the distributor. Bookseller Inventory # ING9780470598825

16.

Marketing 3.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Bookseller: Blackwell Online
(Oxford, OX, United Kingdom)
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Book Description: John Wiley and Sons Ltd John Wiley & Sons Ltd, 2010. hardback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding hardback Understand the next level of marketing The new model for marketing- Marketing 3. 0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products. Bookseller Inventory # 0470598824

17.

Marketing 3.0

Kotler, Philip/ Kartajaya, Hermawan/ Setiawan, Iwan
Bookseller: Media Mall
(Fyshwick, ACT, Australia)
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Book Description: John Wiley & Sons Inc, 2010. Hardcover. Book Condition: New. 15.24 x 24.13 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-20403412

18.

Marketing 3.0

Philip Kotler
(Dresden, SA, Germany)
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Book Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

19.

Marketing 3.0

Philip Kotler
(Lörrach, BW, Germany)
Quantity Available: 2

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Book Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

20.

Marketing 3.0

Kotler, Philip Kartajaya, Hermawan Setiawan, Iwan
(München, BY, Germany)
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Book Description: John Wiley and Sons Ltd, 2010. Book Condition: New. 238 x 160 x 20. Inklusive Rechnung mit ausgewiesener Mwst. Bookseller Inventory # R9780470598825

21.

Marketing 3.0 (Paperback)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
(Gloucester, UK, United Kingdom)
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Book Description: Spain, 2013. Paperback. Book Condition: New. Brand New Book. Bookseller Inventory # ELK9788483568439

22.

Marketing 3.0: From Products to Customers (Chinese Edition)

Philip Kotler^Hermawan Kartajaya^Iwan Setiawan
Bookseller: Revaluation Books
(Exeter, DEV, United Kingdom)
Quantity Available: 2
ISBN: 7111332482

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Book Description: China machine press, 2011. Paperback. Book Condition: Brand New. 299 pages. 9.50x6.60x0.70 inches. In Stock. Bookseller Inventory # 7111332482

23.

Marketing 3.0

Philip Kotler
Bookseller: AHA-BUCH GmbH
(Einbeck, NDS, Germany)
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Book Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

24.

Marketing 3.0

Philip Kotler
Bookseller: Agrios-Buch
(Bergisch Gladbach, NRW, Germany)
Quantity Available: 2

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Book Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

25.

Marketing 3.0

Philip Kotler
Bookseller: Rheinberg-Buch
(Bergisch Gladbach, NRW, Germany)
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Book Description: Wiley John & Sons Mai 2010, 2010. Buch. Book Condition: Neu. 238x168x27 mm. Neuware - Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Moving beyond product-based (Marketing 1.0) and consumer-based (Marketing 2.0) approaches. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Marketing 3.0 also goes beyong 'messaging' customers to encompass how a company defines and embodies its values for a variety of stakeholders. It explores how brands have an impact on issues such as poverty. socio-cultural change, and environmental sustainability. It also looks at how values-driven marketing affects employees, channel partners, and shareholders. Customers are more aware, more active, and more powerful than ever before. Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing.'Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.' --Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic 'Philip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.' --Dennis Dunlap CEO, American Marketing Association 'Marketing 3.0 has important ideas for all senior managers. It clearly points the path to the values-driven human-centric firm. The innovative 'ten credos' integrate marketing and values and provide personality and purpose to companies that practice them.' --Stephen A. Greyser, Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School 'For too long, marketers thought customer satisfaction was the goal of marketing activities. Marketing 3.0 makes the persuasive case that customer and societal welfare is the next frontier for companies. Consumers are demanding more from themselves and so should smart companies.' --Nirmalya Kumar, Professor of Marketing and Co-Director of the Aditya Birla India Centre at London Business School 256 pp. Englisch. Bookseller Inventory # 9780470598825

26.

Marketing 3.0 (Paperback)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
(Gloucester, ., United Kingdom)
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Book Description: Spain, 2013. Paperback. Book Condition: New. Brand New Book. Bookseller Inventory # ELK9788483568439

27.

Marketing 3.0: From Products to Customers to the Human Spirit

Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
(Dundee, MI, U.S.A.)
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Book Description: Wiley. Hardcover. Book Condition: New. 0470598824 Brand-New, Unread Copy in Perfect Condition. To keep the condition perfect, we ship FedEx (r'cd within 1-5 business days after shipping in most cases). Bookseller Inventory # 123110W00059263

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