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One to One Manager: Real World Lessons in Customer Relationship Management

Peppers, Don, Rogers, Martha

Published by Bantam Doubleday Dell Publishing Group

ISBN 10: 0385494084 ISBN 13: 9780385494083

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Item Description: Bantam Doubleday Dell Publishing Group. Book Condition: Very Good. . Very Good dust jacket. Bookseller Inventory # Z08B-jea0808

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One to One Manager: Real World Lessons in Customer Relationship Management

Peppers, Don, Rogers, Martha

Published by Bantam Doubleday Dell Publishing Group

ISBN 10: 0385494084 ISBN 13: 9780385494083

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Item Description: Bantam Doubleday Dell Publishing Group. Book Condition: Good. . Like New dust jacket. Writing inside. Highlighting inside. Bookseller Inventory # L09B-nza2709

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Enterprise One to One: Tools for Competing in the Interactive Age

Don Peppers,Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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Item Description: Bantam Doubleday Dell Publishing Group, 1997. Hardcover. Book Condition: good. Bookseller Inventory # W1-L1-R028-MB001-B7-00012

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The One to One Future: Building Relationships One Customer at a Time

Don Peppers and Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1998)

ISBN 10: 0385425287 ISBN 13: 9780385425285

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From: Brit Books (Milton Keynes, ., United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group, 1998. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1309333

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Enterprise One to One: Tools for Competing in the Interactive Age

Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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From: AwesomeBooks (Oxford, OX, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group, 1997. Hardcover. Book Condition: Good. Enterprise One to One: Tools for Competing in the Interactive Age This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # W3-L1-R072L-08162

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Enterprise One to One: Tools for Competing in the Interactive Age

Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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Item Description: Bantam Doubleday Dell Publishing Group, 1997. Hardcover. Book Condition: Very Good. Enterprise One to One: Tools for Competing in the Interactive Age This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # W3-L1-R031M-07492

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One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

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Item Description: Bantam Doubleday Dell Publishing Group, 1999. Paperback. Book Condition: Good. One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # W3-L3-R225O-03707

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One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1999)

ISBN 10: 038549369X ISBN 13: 9780385493697

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Item Description: Bantam Doubleday Dell Publishing Group, 1999. Paperback. Book Condition: Very Good. One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # W3-L3-R243-MB001-G27-00004

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The One to One Future: Building Relationships One Customer at a Time

Don Peppers,Martha Rogers

Published by Bantam Doubleday Dell Publishing Group

ISBN 10: 0385425287 ISBN 13: 9780385425285

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Item Description: Bantam Doubleday Dell Publishing Group. Book Condition: used-good. Bookseller Inventory # BM-L1-R063L-07127

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Enterprise One to One: Tools for Competing in the Interactive Age

Don Peppers,Martha Rogers

Published by Bantam Doubleday Dell Publishing Group

ISBN 10: 0385482051 ISBN 13: 9780385482059

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Item Description: Bantam Doubleday Dell Publishing Group. Book Condition: used-good. Bookseller Inventory # BM-L1-R068L-01806

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Enterprise One to One: Tools for Competing in the Interactive Age

Don Peppers, Martha Rogers

Published by Bantam Doubleday Dell Publishing Group (1997)

Used Hardcover

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From: Fun_Meister (Oxon, OXON, United Kingdom)

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Item Description: Bantam Doubleday Dell Publishing Group, 1997. Hardcover. Book Condition: Good. 9780385482059 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # W3-L1-R072L-08162

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Enterprise One to One: Tools for Competing in the Interactive Age

Peppers, Don; Rogers, Martha; Dorf, Bob

Published by Bantam Dell Pub Group, Westminster, Maryland, U.S.A. (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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From: Conover Books (Rochelle, IL, U.S.A.)

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Item Description: Bantam Dell Pub Group, Westminster, Maryland, U.S.A., 1997. Hardcover. Book Condition: Fine. Dust Jacket Condition: Fine. VERY CRISP AND CLEAN USED COPY, ALMOST NEW AND UNREAD CONDITION! 436 VERY NICE USED PAGES! Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 011972

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Enterprise One to One: Tools for Competing in the Interactive Age

Peppers, Don; Rogers, Martha

Published by Westminster, Maryland, U.S.A.: Bantam Dell Pub Group, 1997 (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover Signed

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From: Rickert & Beagle Books (Pittsburgh, PA, U.S.A.)

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Item Description: Westminster, Maryland, U.S.A.: Bantam Dell Pub Group, 1997, 1997. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. Hard Cover. Very Good/Very Good. inscribed by Don Peppers on half title page; 8vo - over 7¾" - 9¾" tall. light edgewear along boards and rubbing along edges of dustcover; mylar protected. Inscribed by Author(s). Bookseller Inventory # 54721

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Enterprise One to One: Tools for Competing in the Interactive Age

Peppers, Don;Rogers, Martha

Published by Bantam Dell Pub Group, Westminster, Maryland, U.S.A. (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover

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From: The Book Escape (Baltimore, MD, U.S.A.)

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Item Description: Bantam Dell Pub Group, Westminster, Maryland, U.S.A., 1997. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Good. 7.50 x 5.25. DJ and covers have mild edgewear. 0.5 inch tear near top corner of DJ. Small signiture inside of frond cover. Pages of text are clean, lightly toned and free of markings. Binding is secure. ***We ship daily. Our books are carefully described and packaged in boxes (not envelopes). A gift card and personalized message can be included upon request.***. Bookseller Inventory # 412452

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One to One Future : Building Relationships One Customer at a Time

DON PEPPERS, MARTHA ROGERS

Published by Bantam Dell Pub Group January 1997 (1997)

ISBN 10: 0385485662 ISBN 13: 9780385485661

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From: Mathom House Books, Inc. (San Clemente, CA, U.S.A.)

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Item Description: Bantam Dell Pub Group January 1997, 1997. Trade. Book Condition: Good - Used. Book condition is good or better unless otherwise noted. Paperbacks, especially mass market paperbacks, will have spine creasing and may have age toned pages and curled covers. Binding will be intact, no major splits unless otherwise noted. We do our best to describe each book accurately. Any discrepancy between what is described and what is pulled will be noted in an email. If you would like a detailed description beyond what has been provided, please ask. Bookseller Inventory # 116697

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Enterprise One to One: Tools For Competing in The Interactive Age

Don Peppers and Martha Rogers, Ph.D. (Authors)

Published by A Currency Book/ Published by Doubleday/ A Division of Bantam Doubleday Dell Publishing Group, Inc., New York (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover First Edition

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From: gearbooks (The Bronx, New York City, NY, U.S.A.)

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Item Description: A Currency Book/ Published by Doubleday/ A Division of Bantam Doubleday Dell Publishing Group, Inc., New York, 1997. Hardcover. Book Condition: Like New. Dust Jacket Condition: Very Good. Richard Tuschman (Jacket Illustration); Amy C. King (Jacket Design); Allan Penn (Author Photo); Richard Oriolo (Design) (illustrator). 1st Edition/ 1st Printing. 8vo - over 7¾" - 9¾" tall. 436 pp. Nearly flawless copy and dj with minimal external wear, crisp pages and clean text. Small stains on fore edge. 8vo - over 7¾" - 9¾" tall. Academic, Scholarly, Research. Bookseller Inventory # 3iDd0035

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Enterprise One to One: Tools for Competing in the Interactive Age

Peppers, Don; Rogers, Martha

Published by Bantam Dell Pub Group, New York (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

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Item Description: Bantam Dell Pub Group, New York, 1997. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. pp. 436. Price sticker on back of dust jacket. Light shelf wear, otherwise in good condition. Bookseller Inventory # 501682

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Enterprise One to One: Tools for Competing in the Interactive Age

Peppers, Don; Rogers, Martha

Published by Bantam Dell Pub Group, Westminster, Maryland, U.S.A. (1997)

ISBN 10: 0385482051 ISBN 13: 9780385482059

Used Hardcover First Edition Signed

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From: Collectorsemall (Rialto, CA, U.S.A.)

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Item Description: Bantam Dell Pub Group, Westminster, Maryland, U.S.A., 1997. Cloth. Book Condition: Fine. Dust Jacket Condition: Near Fine. 7th Printing. 12mo - over 6¾" - 7¾" tall. Author Signed. Bookseller Inventory # 010453

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The One to One Future: Building Relationships One Customer at a Time

Peppers, Don;Rogers, Martha

Published by Bantam Dell Pub Group, New York, New York, U.S.A. (1997)

ISBN 10: 0385485662 ISBN 13: 9780385485661

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From: Brown's Books (burnaby, BC, Canada)

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Item Description: Bantam Dell Pub Group, New York, New York, U.S.A., 1997. Paperback. Book Condition: Very Good. Dust Jacket Condition: Good. light wear, clean copy. Bookseller Inventory # 163976

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Best Practices of the Top 1to1 Web Sites August 2000 Version 2.1

One to One Online

Published by Peppers Rogers Group, Marketing (2000)

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From: BookBuyers OnLine1 (San Jose, CA, U.S.A.)

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Item Description: Peppers Rogers Group, Marketing, 2000. Paperback. Book Condition: Good. - *Note that large or heavy items may incur additional shipping charges.* **Please feel free to contact us for exact postage pricing on multiple-item orders.**. Bookseller Inventory # mon0000648880

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The Value Factor: How Global Leaders Use Information for Growth and Competative Advantage (Hardback)

M. Hurd, Lars Nyberg

Published by BLOOMBERG PRESS, United States (2004)

ISBN 10: 1576601579 ISBN 13: 9781576601570

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Item Description: BLOOMBERG PRESS, United States, 2004. Hardback. Book Condition: New. 236 x 157 mm. Language: English Brand New Book. Information is the new competitive edge. Capitalizing on the information a company owns about its customers, suppliers, and partners has become the value proposition for sustainable long-term growth. Combining case studies and analyst insights with common sense and surprisingly simple ideas, The Value Factor shows how companies transform information into a competitive asset. Authors Mark Hurd and Lars Nyberg of NCR Corporation, who are leaders in global technology and information services, have access to some of the top companies in every industry. In this book they offer their unique perspective on what the innovators are doing to get ahead and stay ahead in today s tough business environment and how companies at the forefront are using information to meet challenges and turn them into growth opportunities. As noted by marketing luminaries Don Peppers and Martha Rogers of preeminent global marketing firm Peppers and Rogers Group: Information, even more than capital assets, products, or brands, will be the best source of sustainable competitive advantage going forward. Hurd and Nyberg have succeeded in outlining a vision and a plan for putting that information to work in ways that drop directly to the bottom line. Better read it if you plan to do any business in the 21st century. Bookseller Inventory # BZV9781576601570

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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand

Passikoff, Robert

Published by Wiley

ISBN 10: 047004022X ISBN 13: 9780470040225

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Item Description: Wiley. Hardcover. Book Condition: New. 047004022X Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." ?Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." ?Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." ?Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." ?Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." ?John Gaffney, Executive Editor, Peppers & Rogers Group. Bookseller Inventory # 14556278

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The Value Factor: How Global Leaders Use Information for Growth and Competative Advantage (Hardback)

M. Hurd, Lars Nyberg

Published by BLOOMBERG PRESS, United States (2004)

ISBN 10: 1576601579 ISBN 13: 9781576601570

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Item Description: BLOOMBERG PRESS, United States, 2004. Hardback. Book Condition: New. 236 x 157 mm. Language: English Brand New Book. Information is the new competitive edge. Capitalizing on the information a company owns about its customers, suppliers, and partners has become the value proposition for sustainable long-term growth. Combining case studies and analyst insights with common sense and surprisingly simple ideas, The Value Factor shows how companies transform information into a competitive asset. Authors Mark Hurd and Lars Nyberg of NCR Corporation, who are leaders in global technology and information services, have access to some of the top companies in every industry. In this book they offer their unique perspective on what the innovators are doing to get ahead and stay ahead in today s tough business environment and how companies at the forefront are using information to meet challenges and turn them into growth opportunities. As noted by marketing luminaries Don Peppers and Martha Rogers of preeminent global marketing firm Peppers and Rogers Group: Information, even more than capital assets, products, or brands, will be the best source of sustainable competitive advantage going forward. Hurd and Nyberg have succeeded in outlining a vision and a plan for putting that information to work in ways that drop directly to the bottom line. Better read it if you plan to do any business in the 21st century. Bookseller Inventory # AAH9781576601570

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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand (Hardback)

Robert Passikoff

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 047004022X ISBN 13: 9780470040225

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Book Condition: New. 231 x 157 mm. Language: English Brand New Book. Praise for Predicting Market Success Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand s unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. -Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand s continued success. Passikoff s market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick. -Lenore Skenazy, syndicated columnist Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability. -Erich Joachimsthaler, Chairman, Vivaldi Partners If you want a business book that will make you feel justified, complimented, and comfortable, don t read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can t afford not to. -John Gaffney, Executive Editor, Peppers Rogers Group. Bookseller Inventory # AAS9780470040225

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Voice-of-the-customer Marketing: A Revolutionary 5-step Process to Create Customers Who Care, Spend, and Stay (Hardback)

Ernan Roman

Published by McGraw-Hill Education - Europe, United States (2010)

ISBN 10: 007174083X ISBN 13: 9780071740838

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Item Description: McGraw-Hill Education - Europe, United States, 2010. Hardback. Book Condition: New. 236 x 160 mm. Language: English Brand New Book. The revolutionary five-step Customer Relationship Marketing process that has helped Microsoft, NBC, and IBM, increase sales by 75 Ernan Roman s Wisdom of the Customer methodology has achieved unprecedented results for cutting-edge marketers! Read this before your competitors do. -Don Peppers and Martha Rogers, Ph.D., Peppers Rogers Group When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don t use VOC, our results can suffer greatly. -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager Ernan is a leading expert in creating disciplined Voice of Customer driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book. -Fred Neil, Global Head of CRM, Dell Finally, someone has found the answer for how to succeed with customer focused marketing. Ernan has pioneered an impressive Voice of Customer process that enables marketers to engage customers on their terms. His book provides readers with a step by step guide for achieving the same levels of success as he has achieved for his impressive list of Fortune clients. -Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement. -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy Voice of the Customer presents a proven step-by-step process for engaging the customer and capturing their voice in every step of the sales and marketing process. Ernan Roman shows you the most effective ways to research customer needs and deliver sales/marketing messages that guarantee high returns. The book s case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to manage customers rather than continually engaging them; focusing on the needs of the seller, rather than the buyer; etc.-and how to avoid them. For business owners and marketers who seek the wisdom and guidance of their customers, this book delivers the wisdom and experience of true visionary. Bookseller Inventory # AA39780071740838

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Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand (Hardback)

Robert Passikoff

Published by John Wiley and Sons Ltd, United Kingdom (2006)

ISBN 10: 047004022X ISBN 13: 9780470040225

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Item Description: John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Book Condition: New. 231 x 157 mm. Language: English Brand New Book. Praise for Predicting Market Success Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand s unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time. -Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand s continued success. Passikoff s market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions. -Seth M. Siegel, Cochairman, The Beanstalk Group Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick. -Lenore Skenazy, syndicated columnist Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability. -Erich Joachimsthaler, Chairman, Vivaldi Partners If you want a business book that will make you feel justified, complimented, and comfortable, don t read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can t afford not to. -John Gaffney, Executive Editor, Peppers Rogers Group. Bookseller Inventory # AAS9780470040225

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Voice-of-the-customer Marketing: A Revolutionary 5-step Process to Create Customers Who Care, Spend, and Stay (Hardback)

Ernan Roman

Published by McGraw-Hill Education - Europe, United States (2010)

ISBN 10: 007174083X ISBN 13: 9780071740838

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Item Description: McGraw-Hill Education - Europe, United States, 2010. Hardback. Book Condition: New. 236 x 160 mm. Brand New Book. The revolutionary five-step Customer Relationship Marketing process that has helped Microsoft, NBC, and IBM, increase sales by 75 Ernan Roman s Wisdom of the Customer methodology has achieved unprecedented results for cutting-edge marketers! Read this before your competitors do. -Don Peppers and Martha Rogers, Ph.D., Peppers Rogers Group When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don t use VOC, our results can suffer greatly. -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager Ernan is a leading expert in creating disciplined Voice of Customer driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book. -Fred Neil, Global Head of CRM, Dell Finally, someone has found the answer for how to succeed with customer focused marketing. Ernan has pioneered an impressive Voice of Customer process that enables marketers to engage customers on their terms. His book provides readers with a step by step guide for achieving the same levels of success as he has achieved for his impressive list of Fortune clients. -Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement. -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy Voice of the Customer presents a proven step-by-step process for engaging the customer and capturing their voice in every step of the sales and marketing process. Ernan Roman shows you the most effective ways to research customer needs and deliver sales/marketing messages that guarantee high returns. The book s case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to manage customers rather than continually engaging them; focusing on the needs of the seller, rather than the buyer; etc.-and how to avoid them. For business owners and marketers who seek the wisdom and guidance of their customers, this book delivers the wisdom and experience of true visionary. Bookseller Inventory # AA39780071740838

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Return on Customer: Creating Maximum Value from Your Scarcest Resource (Hardback)

Martha Rogers, Don Peppers

Published by Crown Business, United States (2005)

ISBN 10: 0385510306 ISBN 13: 9780385510301

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Item Description: Crown Business, United States, 2005. Hardback. Book Condition: New. 234 x 165 mm. Language: English Brand New Book. Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be profitable as a business. Virtually every manager agrees that a company s most vital asset is its customer base - the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. Return on Customer is the first book to focus on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer(SM), a revolutionary business metric focused on a company s scarcest resource - customers. By paying close attention to Return on Customer, companies can improve their profits while still conserving and replenishing long-term enterprise value. Relying on their years of experience working with many of the world s leading companies, Peppers and Rogers take readers far beyond marketing, sales, and service. Return on Customer will revolutionize how companies think about their basic competitive strategy, product development efforts, and even the issue of business ethics and corporate governance. Return on Customer(SM) is a registered service mark of Peppers Rogers Group, a division of Carlson Marketing Group, Inc. To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently. And you want more of them. Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But striking that balance is necessary if you want to know whether you re better off investing in customer acquisition, or in product development, or opening new stores, or plant efficiency, or better qualified personnel, or more service, or cost reduction. While you may believe in your heart that a particular decision creates shareholder value, there s no financial metric currently available to tell you how much shareholder value you actually created, or even whether you created any at all. But Return on Customer can help you. Return on Customer is a breakthrough financial metric that can quantify the actual shareholder value you are creating (or, possibly, destroying) with your various business actions and initiatives. --from Return on Customer. Bookseller Inventory # FLT9780385510301

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The New Legal Sea Foods Cookbook (Hardback)

Roger Berkowitz, Jane Doerfer

Published by Crown Publishing Group, United States (2003)

ISBN 10: 0767906918 ISBN 13: 9780767906913

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Item Description: Crown Publishing Group, United States, 2003. Hardback. Book Condition: New. 234 x 193 mm. Language: English Brand New Book. The complete guide to buying, cooking, and enjoying seafood--with more than 200 recipes--from the restaurant that knows it best. Legal Sea Foods s motto is, If it isn t fresh, it isn t Legal, and the company has built its stellar reputation on serving only the freshest and safest fish. The Legal Sea Foods restaurant opened in Cambridge, Massachusetts, in 1968, and the business has since expanded to include twenty-six restaurants in seven states along the Eastern Seaboard as well as a mail-order company. In 1998, Bon Appetit named it one of ten classic American restaurants. Featuring the innovative recipes that have been added to Legal s menu during the past fifteen years (since the first Legal Sea Foods Cookbook was published), this new cookbook covers not only the traditional gold standards (Smoked Bluefish Pate, Clam Chowder) but also contemporary dishes such as Crabmeat with Morel Mushrooms, Spicy Fried Grouper with Jalapeno Mayonnaise, and Bluefish in Kale and Tomato Sauce. Regional specialties, such as Hog Snapper Pepe (from the Boca Raton branch) and Baltimore Crab Cakes, are also included. In addition to the vast selection of main dishes, there are appetizers (Spicy Crab Cakes, Smoky Mackerel Spread, Mussels au Gratin), salads (Shrimp Tabbouleh, Crabmeat and Mango Salad, Lobster and Israeli Couscous Salad), pasta and rice dishes (Linguine with Littlenecks; Salmon with Asparagus and Ravioli; Risotto with Shrimp, Celery, and Peppers), soups and sandwiches (Shellfish Gumbo, Fish Chowder, Grilled Swordfish Tacos), vegetables and side dishes (Speckled Butter Bean Casserole, Onion Strings, Chipotle Sweet Potato Mash), and desserts (Key Lime Pie, Blueberry and Peach Crumble, Mango and Strawberry Shortcake). The New Legal Sea Foods Cookbook also provides an overview of the full range of fin fish and shellfish (from bass to wolffish, clams to squid) available today and the best cooking techniques for each type--whether it is baking, broiling, frying, poaching, sauteing, grilling, oven-steaming, or microwaving--as well as how to distinguish wild from farm-raised fish. There is complete advice on how to tell if fish is fresh, how to store it once you bring it home, how to prepare it, and how to make safe and delicious use of the leftovers. Much more than a cookbook, this is the ultimate sourcebook from America s seafood specialists. Bookseller Inventory # ABZ9780767906913

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The New Legal Sea Foods Cookbook (Hardback)

Roger Berkowitz, Jane Doerfer

Published by Crown Publishing Group, United States (2003)

ISBN 10: 0767906918 ISBN 13: 9780767906913

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Quantity Available: 10

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Item Description: Crown Publishing Group, United States, 2003. Hardback. Book Condition: New. 234 x 193 mm. Language: English Brand New Book. The complete guide to buying, cooking, and enjoying seafood--with more than 200 recipes--from the restaurant that knows it best. Legal Sea Foods s motto is, If it isn t fresh, it isn t Legal, and the company has built its stellar reputation on serving only the freshest and safest fish. The Legal Sea Foods restaurant opened in Cambridge, Massachusetts, in 1968, and the business has since expanded to include twenty-six restaurants in seven states along the Eastern Seaboard as well as a mail-order company. In 1998, Bon Appetit named it one of ten classic American restaurants. Featuring the innovative recipes that have been added to Legal s menu during the past fifteen years (since the first Legal Sea Foods Cookbook was published), this new cookbook covers not only the traditional gold standards (Smoked Bluefish Pate, Clam Chowder) but also contemporary dishes such as Crabmeat with Morel Mushrooms, Spicy Fried Grouper with Jalapeno Mayonnaise, and Bluefish in Kale and Tomato Sauce. Regional specialties, such as Hog Snapper Pepe (from the Boca Raton branch) and Baltimore Crab Cakes, are also included. In addition to the vast selection of main dishes, there are appetizers (Spicy Crab Cakes, Smoky Mackerel Spread, Mussels au Gratin), salads (Shrimp Tabbouleh, Crabmeat and Mango Salad, Lobster and Israeli Couscous Salad), pasta and rice dishes (Linguine with Littlenecks; Salmon with Asparagus and Ravioli; Risotto with Shrimp, Celery, and Peppers), soups and sandwiches (Shellfish Gumbo, Fish Chowder, Grilled Swordfish Tacos), vegetables and side dishes (Speckled Butter Bean Casserole, Onion Strings, Chipotle Sweet Potato Mash), and desserts (Key Lime Pie, Blueberry and Peach Crumble, Mango and Strawberry Shortcake). The New Legal Sea Foods Cookbook also provides an overview of the full range of fin fish and shellfish (from bass to wolffish, clams to squid) available today and the best cooking techniques for each type--whether it is baking, broiling, frying, poaching, sauteing, grilling, oven-steaming, or microwaving--as well as how to distinguish wild from farm-raised fish. There is complete advice on how to tell if fish is fresh, how to store it once you bring it home, how to prepare it, and how to make safe and delicious use of the leftovers. Much more than a cookbook, this is the ultimate sourcebook from America s seafood specialists. Bookseller Inventory # ABZ9780767906913

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