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Legal Aspects of Marketing in India

V.V. Sople

Published by New Age International (P) Limited (2007)

ISBN 10: 8122415261 ISBN 13: 9788122415261

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Item Description: New Age International (P) Limited, 2007. Softcover. Book Condition: New. . (illustrator). First edition. . The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing. The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on `marketing abuses with some ethical question marks` in the last chapter. In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land. This book is designed for both marketing practitioners and the students studying marketing management at graduate or postgraduate level courses of DBM, PGDBA, MMS, and MBA, conducted in various business schools and universities in India. Printed Pages: 254. Bookseller Inventory # 28066

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Legal Aspects of Marketing in India

Sople V. V.

Published by New Age International, New Delhi (2007)

ISBN 10: 8122415261 ISBN 13: 9788122415261

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Item Description: New Age International, New Delhi, 2007. Soft cover. Book Condition: New. First. Bookseller Inventory # 046562

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International Edition
International Edition

Business Process Outsourcing: The Supply Chain of Expertises

Vinod V. Sople

Published by Prentice Hall

ISBN 10: 8120338154 ISBN 13: 9788120338159

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Item Description: Prentice Hall. softcover. Book Condition: New. Dust Jacket Condition: New. International Edition, Brand New, Paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days.We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified.We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. book. Bookseller Inventory # SS9788120338159

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Business Process Outsourcing: A Supply Chain of Expertises

Vinond V. Sople

Published by PHI Learning (2009)

ISBN 10: 8120338154 ISBN 13: 9788120338159

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Item Description: PHI Learning, 2009. Softcover. Book Condition: New. . (illustrator). First edition. . This book is a comprehensive presentation of the fundamental concepts of business process outsourcing (BPO) and its applications in the Indian industrial context. It offers a strategic framework for BPO management, which is crucial for creating competitive advantage for a business enterprise. The book is designed for MBA and PGDM students as well as students in BPO training schools and executives in BPO sector. The text, organized into sixteen chapters, contains a wealth of useful and practical information on the following facets of the BPO industry : Strategic, tactical, control and operational aspects of BPO administration BPO business models Regulatory and legal framework of the BPO industry Terms, conditions, responsibilities and obligations involved in the BPO contract and service level agreement Service issues regarding supplier selection and process quality Criteria for performance evaluation of service providers Challenges involving upward shift in service value chain as well as human resource management Chapter-end review questions help in easy comprehension of the underlying principles. The appendices contain important additional information about the BPO industry. CONTENTS: Preface ? Acknowledgements Chapter 1 SEARCH FOR COMPETITIVENESS Chapter 2 NEED FOR OUTSOURCING Chapter 3 BPOs: BEYOND CALL CENTRES Chapter 4 TRANSITION MANAGEMENT Chapter 5 BPO BUSINESS MODELS Chapter 6 BPO GOVERNANCE Chapter 7 LEGAL ISSUES IN BPO CONTRACTS Chapter 8 BPO?REGULATORY ISSUES Chapter 9 SERVICE SUPPLIER SELECTION Chapter 10 SERVICE LEVEL AGREEMENT Chapter 11 BPO LEGAL CONTRACT Chapter 12 BPO TO KPO: UP IN THE VALUE CHAIN Chapter 13 HR CHALLENGES IN BPO INDUSTRY Chapter 14 PERFORMANCE EVALUATION IN BPO Chapter 15 BPO?PREREQUISITES AND PRECAUTIONS Chapter 16 SERVICE QUALITY ISSUES IN BPO Annexure A GLOSSARY Annexure B INFORMATION RESOURCES ON BPO Annexure C BPO ORGANISATIONS Annexure D DRAFT SERVICE LEVEL AGREEMENT Index Printed Pages: 248. Bookseller Inventory # 10988

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Los Espanoles En La Historia

Ramon MENENDEZ PIDAL

Published by Espasa Calpe, Madrid (1971)

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Item Description: Espasa Calpe, Madrid, 1971. Sople Illustrada. Book Condition: Muy Buena. 237 paginas. Size: 11 X 18 Cm. Bookseller Inventory # 072222

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Item Description: Sople. Book Condition: Muy Buena. '' El propósito de poner este libro en manos del público es para comunicarle al individuo el valor y la fuerza que ha de sostenerlo a través de este período de transición en que estamos, así como también revelar algo de la sólida y sana base sobre la cual en este momento se construye el futuro de la Era Entrante.Este libro es escrito a la sombra de la Majestuosa Presencia del Monte Shasta (San José de California), cuyo ápice está por siempre envuelto en el radiante y puro símbolo blanco de la LUZ DE LA ETERNIDAD . En estas páginas el autor transcribe la forma de como establecer contacto con el Amado Maestro Saint Germain y los otros grandes ascendidos Maestros que laboran sin cesar para ayudar a la humanidad del planeta en su lucha por la Paz, Amor y Eterna Perfección. '' 271 paginas. Size: 11 X 15 Cm. Bookseller Inventory # 068157

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300 Saborosas Sanduiches

Published by Marabout, Noticias (1966)

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Item Description: Marabout, Noticias, 1966. Sople. Book Condition: Buena. pare os piqueniques, paraos seus lanches,paraossuas festa. paperback, 150 p. Size: 4 " 1/2 - 4" 1/2. Bookseller Inventory # 027531

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Hilos De Silencio.

Maria Gracia COLADO

Published by Circulo De Escritores De Venezuela, Caracas (1999)

ISBN 10: 9800755551 ISBN 13: 9789800755556

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Item Description: Circulo De Escritores De Venezuela, Caracas, 1999. Sople. Book Condition: Excellente. 52 pages. Size: 11 X 20 Cm. Bookseller Inventory # 051686

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Criticas de la economia politica No 9 Oct - Deciembre 1978 Acumulacion e Imperialismo

Published by El Caballito, Mexico (1978)

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Item Description: El Caballito, Mexico, 1978. Sople. Book Condition: Buena. 142 pages. Size: 14 Cm x 20 Cm. Bookseller Inventory # 061203

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Item Description: Tranchida, 1995. Sople. Book Condition: Muy Buena. 159 pages. Size: 13 X 20 Cm. Bookseller Inventory # 063962

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Fidel Castro . Entrevista Para La NBC

Published by Editora Politica, La Habana, Cuba (1988)

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Item Description: Editora Politica, La Habana, Cuba, 1988. Sople Illustrada. Book Condition: Muy Buena. Colleccion Olivo. 84 paginas. Size: 11 X 18 Cm. Bookseller Inventory # 064213

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Los Estados Unidos y Mexico : Anatomia De La Dominacion

David NOVA

Published by RCP Publications, Chigago (1987)

ISBN 10: 0898510791 ISBN 13: 9780898510799

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Item Description: RCP Publications, Chigago, 1987. Sople. Book Condition: Muy Buena. 35 paginas. Size: 13 X 22 Cm. Bookseller Inventory # 061384

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Criticas de la economia politica No 11 Abril-Junio 1979 Reproduccion Del Capital

Published by El Caballito, Mexico (1979)

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Item Description: El Caballito, Mexico, 1979. Sople. Book Condition: Buena. 168 pages. Size: 14 Cm x 20 Cm. Bookseller Inventory # 061204

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Pedro Paramo ( En Espanol )

Juan RULFO

Published by Bruguera (1981)

ISBN 10: 8402084443 ISBN 13: 9788402084446

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Item Description: Bruguera, 1981. Sople Illustrada. Book Condition: Muy Buena. 11 X 18 Cm. 180 paginas. 11 X 18 Cm. Bookseller Inventory # 085595

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Ficciones ( En Espanol )

Jorge Luis BORGES

Published by Emece

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Item Description: Emece. Sople. Book Condition: Buena. 12 Cm X 18 Cm. 185 paginas. Bookseller Inventory # 079090

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Item Description: Universite Laval, Quebec, 1998. Sople Illustrada. Book Condition: Muy Buena. 32 pages. Size: 14 Cm x 22 Cm. Advanced Reading Copy (ARC). Bookseller Inventory # 067464

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Item Description: Paper Back. Book Condition: New. Yr. of Pub.2004 8122415261. Bookseller Inventory # 69966

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BUSINESS PROCESS OUTSOURCING : THE SUPPLY CHAIN - SOPLE

Published by PHI Learning, New Delhi

ISBN 10: 8120338154 ISBN 13: 9788120338159

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Item Description: PHI Learning, New Delhi. N.A. Book Condition: New. Bookseller Inventory # 101075

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El Despertar de Tu Ser Cristico Bajo El Abrigo de Los Angeles: Luz, Protecion y Sabiduria (Paperback)

Margarita Zeno

Published by Palibrio, United States (2012)

ISBN 10: 1463313527 ISBN 13: 9781463313524

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Item Description: Palibrio, United States, 2012. Paperback. Book Condition: New. 229 x 152 mm. Brand New Book ***** Print on Demand *****. AMIGO lector es para m un placer compartir este mi primer libro contigo y dejarte saber como el amor angelical cambio mi vida de una triste y derrotada a una llena de luz y como aprend a perdonar, cuando los ngeles esos maravillosos seres de luz entraron a mi vida cambiando toda mi vieja estructura mental/espiritual, en el te encontraras paso a paso con relatos ver dicos, mensajes, oraciones nombres de ngeles y arc ngeles unas cartas de afirmaci n que te ser n de gran ayuda. ABRE las ventanas de tu conciencia deja que sople el viento llevando todo lo viejo, aspirando ahora la conciencia c smica de tu ser cristico, y recibir s la bendici n de la luz angelical. Bookseller Inventory # APC9781463313524

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En Busca De La Revolucion Perdida

Orlando NUNEZ

Published by Cipres, Managua, Nicaragua (1992)

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Item Description: Cipres, Managua, Nicaragua, 1992. Sople Illustrada. Book Condition: Como Nuevo. 202 paginas. Size: 14 Cm x 21 Cm. Bookseller Inventory # 061532

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Las Antiguas Historias Del Quiche

Popol VUH

Published by Grijalbo, Mexico (2005)

ISBN 10: 968595772X ISBN 13: 9789685957724

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Item Description: Grijalbo, Mexico, 2005. Sople Illustrada. Book Condition: Como Nuevo. 126 pages. Size: 13 Cm X 18 Cm. Bookseller Inventory # 065298

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Introduccion a Los Estudios Literarios

Rafael LAPESA

Published by Catedra, Madrid (1981)

ISBN 10: 8437600170 ISBN 13: 9788437600178

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Item Description: Catedra, Madrid, 1981. Sople Illustrada. Book Condition: Muy Buena. 201 paginas. Size: 14 Cm x 21 Cm. Bookseller Inventory # 066178

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Managing Intellectual Property: The Strategic Imperative, Second Edition

Vinond V. Sople

Published by PHI Learning (2010)

ISBN 10: 8120341260 ISBN 13: 9788120341265

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. . (illustrator). 2nd edition. . Managing Intellectual Property: The Strategic Imperative (2nd Edition) presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. This second edition of book provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for the risk management of IP. The book is primarily intended as a text for postgraduate students of manage-ment, students of engineering and those who are pursuing certificate, post graduate diploma or degree courses in IPR. The present edition should also prove valuable for professionals and corporate decision makers. New to this Edition : Two new chapters on IP Rights and Market Regulations and IPR Protection in Fashion Industry Each chapter is added with Learning Objectives Review Questions at the end of each chapter CONTENTS: Preface Part I: INTELLECTUAL PROPERTY?A STRATEGIC TOOL 1. Intellectual Property System 2. IP Rights and Marketing Regulations 3. IP Management Framework 4. IP Audits Part II: INTELLECTUAL PROPERTY (IP)?LEGAL PROTECTION 5. Intellectual Property Rights (IPRs) 6. Patents 7. Trademarks 8. Copyrights 9. Trade Secrets 10. Industrial Designs 11. Geographical Indications 12. Semiconductor Integrated Circuit Layout Design 13. The Protection of Plant Varieties and Farmers? Rights 14. Biodiversity and Traditional Knowledge 15. IPRs in Cyber Space 16. IPRs in Pharma Sector Part III: INTELLECTUAL PROPERTY EXPLOITATION AND RISK COVERAGE 17. IPR Protection in Fashion Industry 18. Intellectual Property Licencing 19. Intellectual Property Insurance 20. Securitisation of Intellectual Property Annexures 1. Patent Classification Schemes 2. International Schedule of Classes of Goods and Services for Trademarks 3. Locarno Classification of Goods for Industrial Designs 4. Information Sources on Intellectual Property Rights Glossary Company Index Subject Index Printed Pages: 388. Bookseller Inventory # 11112

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Logistics Management (Second Edition)

Vinod V. Sople

Published by Pearson Education

ISBN 10: 8131727548 ISBN 13: 9788131727546

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Item Description: Pearson Education. Softcover. Book Condition: New. . (illustrator). 2nd edition. . Logistics has advanced from the warehousing and transportation to boardrooms of the successful leading companies across the world. Logistic capabilities supplement the supply chain operation. It plays an important role in both organizational strategy and organizational environment. The leading global retail giants, Wal-Mart and Levi Strauss focus on their distinctive logistic capabilities to maintain their competitive advantage. The efficiency and effectiveness of inventory movement across the supply chain depends on the capability of logistics management. Logistics plays a key role in customer service strategy of the organization. With the emergence of e-commerce, logistics operations have become more challenging than ever, because the competition is just a click away. Due to the increasing importance of business logistics, it becomes necessary for the students of business management to understand logistics, its basic framework and practical utility. Printed Pages: 520. Bookseller Inventory # 21353

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El Dolar y La Crisis Del Imperialismo

Ernest MANDEL

Published by Serie Popular Era, Mexico (1976)

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Item Description: Serie Popular Era, Mexico, 1976. Sople Illustrada. Book Condition: Muy Buena. 223 paginas. Size: 11 X 18 Cm. Bookseller Inventory # 061715

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Significado Del Movimiento Estudiantil En Costa Rica

Oscar Arias SANCHEZ

Published by Universidad Estatal a Distancia, San Jose, Costa Rica (1987)

ISBN 10: 9977643512 ISBN 13: 9789977643519

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Item Description: Universidad Estatal a Distancia, San Jose, Costa Rica, 1987. Sople Illustrada. Book Condition: Muy Buena. 61 paginas Size: 14 Cm x 21 Cm. Bookseller Inventory # 074300

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Item Description: Sople. Book Condition: Muy Bueno. 62 paginas.Numerosas illustrationes. Si fecha. Size: 14 Cm X 20 Cm. Bookseller Inventory # 041315

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Despojo al Sindicalismo Universitario

Jose Enrique GONZALEZ RUIZ

Published by Situam (1988)

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Item Description: Situam, 1988. Sople. Book Condition: Buena. 89 paginas. Size: 14 Cm x 21 Cm. Bookseller Inventory # 061445

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Las aventuras de un joven Romeo.

Jack HIGGINS

Published by Emece, Barcelona (1991)

ISBN 10: 8478880380 ISBN 13: 9788478880386

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Item Description: Emece, Barcelona, 1991. Sople Illustrada. Book Condition: Muy Buena. 205 p-ages. Size: 13 X 22 Cm. Bookseller Inventory # 065318

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International Edition
International Edition
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Item Description: Book Condition: New. Yr. of Pub. 8120338154 International Edition. Bookseller Inventory # 148222

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