enkay publishing house (66 results)

Condition: New. Index.

Condition: New. pp. viii + 248.

Condition: New. pp. vi + 264 Index.

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Condition: New. pp. viii + 264 , Illus.

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Condition: New. pp. viii + 280 , Illus. (Col.).

Condition: Used. pp. v + 264.

Contents Preface 1 Mushroom cultivation and processing 2 Mushroom growing and cultivation 3 Technology of Mushroom cultivation 4 Mushroom cultivation and marketing 5 Environmental Protection in the Mushroom farm community 6 Agaricus Mushroom growing basic procedures 7  Floriculture mushroom culture and hydroponics 8 Garbage composting for mushroom production  9 Cultivation of agaricus bisporus on some compost formulas and locally available casing materials 10 Mushroom cultivation on coffee pulp 11 Post-harvest management of Mushrooms 12 Mushroom buyers a segmentation analysis 13 Diseases of mushrooms 14 Development of nutriceutical based on edible mushrooms 15 Small scale mushroom cultivation 16 Mushrooms the vegetable of the future Bibliography Index Small-scale mushroom production represents an opportunity for farmers interested in an additional enterprise and is a speciality option for farmers without much land This publication is designed for market gardeners who want to incorporate mushrooms into their systems and for those farmers who want to incorporate mushrooms into their systems and for those farmers who want to use mushroom cultivation as a way to extract value from woodlot thinnings and other "waste" materials Mushroom production can play an important role in managing farm organic wastes when agricultural and food processing by-products are used growing media for edible fungi jacket 270 pp.

Contents Preface 1 Introduction 2 A prologue on strategic marketing importance and challenges 3 Strategic marketing and the resource based view 4 Strategic marketing management building a foundation for future 5 Strategic marketing of master of business administration programmes 6 Strategic marketing planning 7 An overview of leadership and management consulting agency 8 Foreign market entry strategy 9 International market entry strategies for cultural tourism 10 Effect of strategic marketing planning practices on performance 11 Strategic marketing planning implications for the small manufacturing manager 12 Strategic marketing planning process under a network approach 13 Strategic planning for economic development 14 Corporate strategic marketing a new task for top management 15 Economic of strategic marketing management Bibliography Index Strategic Marketing has been defined as the management function responsible for identifying anticipating and satisfying customer requirements profitably Marketing is therefore both a philosophy and a set of techniques which address such matters as research product design and development pricing packaging sales and sales promotion advertising public relations distribution and after sales service These activities define the broad scope of marketing and their balanced integration within a marketing plan is known as the marketing mix A modification of a definition of marketing by Doyle suggests that marketing is the management process that seeks to maximize returns to shareholders by creating a competitive advantage in providing communicating and delivering value to customers thereby developing a longterm relationship with them Books contents are given below jacket 282 pp.

Contents Preface 1 Marketing communication an introduction 2 Public relations an introduction 3 The role of communication in management 4 Strategic communications 5 Post integrated marketing communications creativity consistency and effective resource allocation 6 Interactive marketing communications 7 Excellence in public relations and communication management 8 New media influences and implications for the public relations profession 9 Public relations and communication strategy implementation plan 10 Public relation and the innovation in communication system 11 Effective communication and public relations 12 The psychology of public relations communication 13 New media new influences and implication for public relations 14 Evaluation and measurement in marketing trends and challenges 15 The Structure of online marketing communication channels 16 Problems of companies marketing communication management Bibliography Index Marketing communication and public relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers It is now possible for an individual to be just as efficient in broadcasting information both positive and negative about an organization as it is for a large corporation to promote itself The social networking that allows the quick and easy dissemination of information and mis-information is in part a product of changes in online communication channels but these communication channels are in part enabled by such social networking jacket 280 pp.

Contents Preface 1 Introduction 2 Neem in agriculture and healthcare--an overview 3 Biological activities and medicinal properties of Neem Azadirachta indica 4  Usefulness of Neem extract in tropical pest control 5 Effect of Neem oil on the structure and function of the mature female Albino rat ovaries 6 Discover the benefits of Neem tree 7 Preparation of Neem biopesticides at farm level 8 Neem a green treasure 9 Azadirachta Indica Neem tree the village pharmacy 10 Improvement of Neem and its potential benefits to poor farmers 11 Antibacterial activity of various phytoconstituents of Neem 12 Effects of Neem on the growth pattern of dermatophytes 13 Conservation and commercialization of the multi-purpose Neem tree 14 Anti-trypanosomal effects of Neem extract on trypanosoma Brucei Rhodesiense infected mice 15 Efficacy of a mouthrinse based on leaves of the Neem tree in the treatment of patients Bibliography Index The Neem tree Azadirachta Indica A Juss is a tropical evergreen plant native to east India and Burma It grows in much of  Southeast Asia and West Africa In modern research concerns it gains equally high preference due to the potential of using Neem derivatives such as leaf extract oil seed kernel extract for preparation of environment friendly soft-herbicides Not only these conventional approaches limit the potential exploitation of the Neem plant but also some new fascinating areas were open for further research and one of them is to explore the endophytic microbial diversity jacket 233 pp.

Contents 1 Introduction 2 Reforming the business environment thinking and future 3 The challenges of globalization and the role of human resources 4 Global strategic management is the key to business success 5 Towards a network of digital business ecosystems fostering the local development 6 Business environment labour law and micro- and small enterprises 7 Engaging employees to drive global business success 8 Global business blueprint and the trade community 9 Managing outsourcing strategies to ensure sustainable innovation performance 10 Global languages and future challenges 11 Design and implementation of an interdisciplinary business 12 Managing an advanced business course with business majors and native speakers 13 Global governance vs the liberal democratic nation-state 14 Bargains old and new multinational corporations in global governance Bibliography IndexThe recent global business scenario has made a significant contribution for the growth of international trade and business which has boosted further the conversion of local market into global business Global integration in investment trade communication and technology has been tying the world economies together Global corporation consider the whole world as their production place as well as their market place Therefore going internationally is an important quality of the 21st century business environment Production facilities have been set up in different countries and the products to be marketed globally Global business environment is governed by a variety of institutions which have been established by the treaties and agreements between the countries The international institutions such as IMF World Bank and WTO playing an important role in strengthening global integration to reduce barriers for free trade and increase investment and services among the countries jacket 280 pp.

Contents Preface 1 Introduction 2 A multi agent simulation of retail management practices 3 Retail marketing sales operation and management 4 Green power marketing in retail competition an early assessment 5 Retail supply chain management 6 The retail brand management sourcing Benchmark study 7 FDI in Indias retail sector more bad than good 8 Mall management a growing phenomenon in Indian retail industry 9 Branding and sustaining relationships in retailing 10 Measuring retail service quality examining applicability of international research perspectives in India 11 Modernisation in Indian retailing managerial and policy perspectives 12 Effective retail promotion management use of point of sales information resources 13 Role of relationship marketing in competitive marketing strategy 14 Ethics in retailing perceptions of management and sales personnel 15 Owen brand and cross brand retail pass through Bibliography Index When your business is focused on providing specially apparel and accessories you need store operations that run as smooth as silk with item look ups tailored to your particular stores needs matrix inventory tracking and replenishment that can accommodate fast changes in what you are selling and the ability not only to give customers a seamless buying experience but also to identify your best customers and keep them coming back Microsoft retail management system helps you keep pace within an industry thats always changing its the ideal solution for apparel retailers who have built their business on meeting specialized customer needs and who dont want the hassles of managing a complicated software system jacket 244 pp.

Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Contents: Preface. 1. Chemical crop protection research methods and challenges. 2. European initiative for sustainable development in agriculture a common codex for integrated farming. 3. Integrated crop-livestock farming systems. 4. Integrated nutrient management through residue recycling in low land integrated farming systems. 5. Integrated crop management. 6. Potential role of integrated farming systems for poverty alleviation in the Mekong basin. 7. The need for collective capacity: farmer networks and their role. 8. Pesticides and integrated farm management. 9. Fundamentals of sustainable agriculture. 10. The impacts of integrated farming to water quality. 11. Integration of soil, crop and weed management in low-external-input farming systems. 12. Integrated farming in human development - participatory learning for integrated farming. 13. Integrated dryland weed control in nature farming systems. 14. Remote sensing for crop management. 15. Organic farming system - an integrated approach for adoption under national horticulture mission. 16. Effects of soil and crop management practices on soil quality. 17. Co-generation of energy and feed/food in integrated farming systems for socio-economic and environmental benefits. 18. Sustainability of organic, integrated and conventional farming systems. Bibliography. Index. Self-reliance is the main objective of our farming projects, hence they should be oriented towards production. They should not be dependent on outside resources. An integrated approach to farming should include such areas as agriculture, horticulture, floriculture, sericulture, lacculture, apiculture, dairy farming, animal husbandry, irrigation, pisciculture, pest control, the proper use of fertilizers, cottage industries, energy production, research centres and water conservation. (jacket).

Contents Acknowledgment Preface 1 Introduction 2 The teaching of business ethics and social values 3 International business ethics strategies and responsibilities 4 Moderator variables in cultural values and business ethics research important to external validity 5 Business Ethics Virtues 6 Why business ethics 7 Making values and ethics explicit 8 A reflection on business ethics 9 The moral compass of companies business ethics and corporate governance as anti-corruption tools 10 Globalization and international marketing ethics problems 11 Business ethics for excellence in action 12 Values for the post-crisis economy 13 Corporate ethics Governance and social responsibility 14 The role of ethics in business excellence 15 The role of information technology for excellence in business Bibliography IndexBusiness ethics can be thought of in many different lights and part of the reason that business ethics has become such a contemporary issue is because it cannot be defined precisely Although most people have different standards of what is morally justifiable society generally feels that there are certain values that should be set as the minimum ethical behavior Most people believe that in order to meet the minimum ethical standards a business must be honest obey the law and not directly infringe on the rights that our society holds as inalienable human rights This however does not exhaust the definition of business ethics that many believe in Some other ethical issues involve compensation of employees job security for employees hiring practices waste management issues pollution and conflicts of interest Sometimes companies face situations where ethical choices are in opposition to their interests An example of this could be a logging company doing business in forests around the world One ethical consideration must be protecting the rain forest from destruction Environmentalists may propose that the company stop logging completely however this may bring up another ethical issue such as the preservation of jobs for loggers 260 pp.

Contents Preface 1 Project Planning a step by step guide 2 Project planning and management 3 Conflict analysis for project planning and management A practical guideline 4 Guidelines on conflict analysis in the planning and management of development Projects 5 Project management-advantages and pitfalls 6 Development for project planning and management 7 Integrated financial management information system 8 The Need for Strategic planning for project management 9 Contemporary approaches to project risk management 10 Project management using Event chain methodology 11 The origins of modern Project Management 12 Embracing contemporary project Management as a competitive Advantage for control systems 13 Reforming project management The role of planning execution and controlling 14 Methods for Managing Different perspectives of project success 15 Project management approaches for dynamic environments Bibliography IndexProject Management is the discipline of planning organizing securing and managing resources to bring about the successful completion of specific project goals and objectives It is sometimes conflated with program management however technically that is actually a higher level construction a group of related and somehow interdependent engineering projects A project is a temporary endeavor having a defined beginning and the end undertaken to meet unique goals and objectives usually to bring about beneficial changes or added values The temporary nature of projects stands in contrast to business as usual which is repetitive permanent or semi-permanent functional work to produce products or services 260 pp.

Hardcover. Condition: As New. 1st Edition. Pollution is the introduction of contaminants into a natural environment that causes instability, disorder, harm or discomfort to the ecosystem i.e. physical systems or living organisms. Pollution can take the form of chemical substances or energy, such as noise, heat or light. Pollutants, the components of pollution, can be either foreign substances/energies or naturally occurring contaminants. Pollution is often classed as point source or non-point source pollution. The Blacksmith Institute issues an annual list of the world's worst polluted places. Pollution became a popular issue after World War II, due to radio-active fallout from atomic warfare and testing. (jacket).

Contents Preface 1 Introduction 2 Crisis management in schools evidence based prevention 3 Crisis management a humanitarian perspective 4 Services managers awareness of crisis management 5 Crisis management telecommunication network concept solutions and services 6 Business crisis and continuity management 7 Practical information on crisis planning a guide for schools and communities 8 Protecting critical infrastructures-risk and crisis management 9 United Nations-European Union relations in crisis management 10 Impact of the financial crisis on finance sector workers 11 Doing good by doing bad marketing philanthropy in the 21 century Bibliography IndexCrises range in scope and intensity from incidents that directly or indirectly affect a single student to ones that impact the entire community Crises can happen before during or after school and on or off school campuses The definition of a crisis varies with the unique needs resources and assets of a school and community Staff and students may be severely affected by an incident in another city or state In essence a crisis is a situation where schools could be faced with inadequate information not enough time and insufficient resources but in which leaders must make on or many crucial decisions 312 pp.

figs (illustrator). Contents Preface 1 Introduction 2 Landscape epidemiology of plant diseases 3 Tropical fruit crops and the diseases that affect their production 4 Transgenic approaches to microbial disease resistance in crop plants 5 Climate change and plant disease management 6 Grassland plant diseases management and control 7 Cooperative extension service plant disease 8 Management of plant viral diseases through chemical control of insect vectors 9 Biological control of plant diseases 10 Sustainable management of soil-borne plant diseases 11 The nature and application of biocontrol microbes Bacillus spp 12 Detection of pests and diseases in vegetable crops 13 Impacts of global change on diseases of agricultural crops and forest trees 14 Bacteriophages for plant disease control 15 Fungicides and other plant disease management approaches 16 Pesticides and good agriculture practices Bibliography IndexPotential losses of major world crops to pests diseases and weeds have been estimated at approximately 70 However the actual losses are approximately 30 due to efficient crop protection practices The increase in human population density and the subsequent demand for meat are predicted to cause crop production to double in the next four or five decades To achieve this objective an improvement or at least maintenance of crop protection efficacy against agricultural pests diseases and weeds is critical The impressive progress in crop protection achieved in the past has for a large part relied on the use of synthetic pesticides jacket 268 pp.

Contents Acknowledgement Preface 1 Introduction 2 Corporate Governance in India Disciplining the dominant shareholder 3 Internationally agreed principles for corporate governance 4 Corporate governance principles for business enterprises 5 Private sector development and corporate governance 6 Transparency and corporate governance 7 Positive corporate governance and its implications for executive compensation 8 The challenges of adopting better corporate governance norms 9 Trends in corporate governance 10 Corporate social responsibility as a determinant of market success 11 The Convergence of corporate governance and corporate social responsibility Bibliography IndexCorporate citizenship a commitment to ethical behavior in business strategy operations and culture has been on the periphery of corporate governance and board leadership linked mainly to corporate reputation However in today?s globalized and interconnected world investors creditors and other stakeholders have come to recognize that environmental social and governance responsibilities of a company are integral to its performance and long-term sustainability Today these concerns help determine profits For companies to operate successfully and sustain growth boards must incorporate these new dimensions into their core decision-making processes 244 pp.

Contents Preface 1 Impact of technical and commercial change on fruit production 2 Implementation of integrated fruit production in sour cherry orchards 3 The commercial potential of dwarf fruit trees 4 Nutrient content of important fruit trees from arid zone 5 How big is the fruit growing footprint 6 Control of postharvest decay of apple fruit 7 Avocado canopy management sustainable production of top quality fruit 8 Tropical fruit crops and the diseases that affect their production 9 Common diseases of stone fruit trees and their control 10 Seedless fruit production by hormonal regulation of fruit set 11 Fruit production in agroforestry systems 12 Guidelines for integrated production of soft fruits 13 Managing risk in fruit production 14 Deciduous fruit production in Asia and the Pacific 15 Indigenous fruit commercialization activities in selected countries 16 Commercial adoption of technologies for fruit grading with emphasis on NIRS 17 Tree Fruits Organic production overview 18 Marketing of fruit products Bibliography IndexFruit growers are constantly traveling to other countries with advanced agricultural technology to learn new techniques Easy exchange of research data technical information and marketing figuresh as also contributed to changes in the Spanish fruit industry Adoption of modern technology has led to major technical commercial and social changes in the sector The factors that have exerted the greatest influence on these changes concern the two main aspects of the fruit industry technical and commercial The modern fruit industry is based on high per hectare yields 248 pp.

Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Owing to steady increase in demand of flowers floriculture has become one of the important commercial trades in agriculture. Hence commercial floriculture has emerged as hi-tech activity taking place under controlled climatic conditions inside greenhouse. Floriculture in India is being viewed as a high growth industry and equally important from the export angle as well. The liberalization of industrial and trade policies paved the way for development of export oriented production of cut flowers. The new seed policy had already made it feasible to import planting material of international varieties.

Contents Preface 1 Introduction 2 The secret of service marketing 3 Service marketing and secondary co-operatives 4 Services marketing mix in library and information centres 5 Tourism marketing a service marketing perspective 6 Trends in service marketing research 7 Service marketing in  banking sector 8 Services marketing in Asia a content analysis 9 Internal marketing on service quality within collegiate recreational sport 10 Medical tourism a cutting edge 11 Does internal marketing improve service quality in call centres 12 Corporate marketing and service brands 13 Service marketing in banking sector and recent perceptions in marketing Bibliography Index Marketing is the process by which companies determine what products or services may be of interest to customers and the strategy to use in sales communication and business development It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in returnMarketing is used to identify the customer to keep the customer and to satisfy the customer With the customer as the focus of its activities it can be concluded that marketing management is one of the major components of business management jacket 280 pp.

Contents Preface 1 Human resource management an introduction 2 Human resource management issues and challenges 3 Historical development of the human resource function 4 Recruitment strategies managing effecting the recruitment process 5 Global HR challenges yesterday today and tomorrow 6 The challenges of globalization and the role of human resources 7 Internationalization and globalization in human resource management 8 International trends in HRM in the public sector 9 The Romance of HRM and business performance and the case for big science 10 Knowledge management and creative HRM 11 High performance work practice in the USA 12 Living and dying by numbers the continuing weakness of the HRM organizational 13 Information technology and human resources development 14 HRM and the individualisation of Australian industrial relations 15 Social network perspective on human resource management Bibliography Index The concept Human Resource Management is not new It appeared in various studies and human civilization Human resources play a crucial role in the development process of modern economics Arthur Lewis observed there are great differences in the development between countries which seen to have roughly equal resources so it is necessary to enquire into the difference in human behaviour It is often felt that though the exploitation of international aid play prominent role in the growth of modern economies none of these factors is more significant than efficient and committed manpower It is in fact said that all development comes from the human mind jacket 280 pp.

Contents Preface 1 Introduction 2 Professionalization of journalism 3 A media relations handbook for non governmental organizations 4 The supposed and the real role of mass media in modern Democracy 5 Global journalism ethics widening the conceptual base 6 Global investigative journalism strategies for support 7 News blogs and citizen journalism new directions for e-journalism 8 Four dimensions of journalistic convergence a preliminary approach 9 The human rights based approach to journalism training manual 10 Mass media and the battle for public opinion in the global war on terror Bibliography Index We are committed to aggressive journalism in all forms including in the field of computer assisted reporting but we draw the line at illegal behaviour Internet reporting is nothing more than applying the principles of sound journalism to the sometimes unusual situations thrown up in the virtual world The same standards of sourcing identification and verification apply Apply the same precautions online that you would use in other forms of newsgathering and do not  anything from the Internet that is not sourced in such a way you can verify where it came from jacket 282 pp.

Contents Preface 1 Introduction 2 National disaster management policy 3 Ecowas disaster reduction policy and mechanism 4 Information resources and system for  disaster management 5 Participatory planning and management for flood mitigation and preparedness 6 The impact of climate change on people with disabilities 7 Disaster management and India 8 Disaster management system an integrated approach and remote sensing 9 Climate change and disaster risk management 10 Disaster preparedness and management 11 Disaster management the development perspective 12 Climate change impacts on natural hazards and underlying risk factors Bibliography Index Disaster Management is the discipline of dealing with and avoiding risks It is a discipline that involves preparing supporting and rebuilding society when natural or human made disasters occur In general any emergency management is the continuous process by which all individuals groups and communities manage hazards in an effort to avoid or ameliorate the impact of disasters resulting from the hazards Actions taken depend in part on perceptions of risk of th0se exposed Effective emergency management relies on thorough integration of emergency plants at all levels of government and non-government involvement Activities at each level individual group community affect the other levels jacket 282 pp.

Contents Preface 1 Introduction 2 The strategic management of communications  3 The problem of creating and capturing value 4 The UK need for strategic multi agency emergency management training 5 Management tools for creating Government responsiveness 6 The strategic management process in e-business 7 Strategic management and business performance 8 Creating strategic momentum strategic management with an action 9 The importance of the strategic management process in the knowledge based economy 10 Strategic management theories and the linkage with organization 11 Strategic human resource management 12 Capital budgeting practices of Indian companies 13 Influence of culture on strategic human resource management practices in multinational companies 14 Current trends in strategic management 15 Intellectual property and strategic management Bibliography Index The term strategy proliferates in discussions of business Scholars and consultants have provided myriad models and frameworks for analysing strategic choice For us the key issue that should unite all discussion of strategy is a clear sense of an organizations objectives and a  sense of how it will achieve these objectives It is also important that the organization has a clear sense of its distinctiveness For the leading strategy guru Michael Porter strategy is about achieving competitive advantage through being different delivering a unique value added to the customer having a clear and enactable view of how to position yourself uniquely in your industry jacket 256 pp.