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A collaborative work by two award-winning science journalists argues that popular nurture-based parenting techniques are proving unsuccessful because they fail to include key aspects of scientific research, in an analysis that covers such topics as aggression, intelligence, and moral behavior.
Forget everything you thought you knew about how to motivate people - at work, at school, at home. It′s wrong. As Daniel H. Pink explains in his new and paradigm - shattering book Drive: The Surprising Truth About What Motivates Us, the secret to high performance and satisfaction in today′s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people.