Green is a particularly evocative and versatile color. It can depict illness and envy, and yet also signify nature and fertility. It can mean wealth but also reveal that it’s safe to move forward. There is the green, green grass of home and Othello’s green-eyed monster. Green is also the traditional color of Islam. Robin Hood and his outlaws wore Lincoln Green and Frank Baum’s Wizard of Oz lived in the Emerald City.
Despite this wealth of cultural references, book designers are surprisingly reluctant to use green on dust jackets – the color has a tendency to fade with age. The exception is any book written about the Irish or Ireland when it becomes peculiar to not see green used on the wrapper.
Today, the color green is a blanket term for the environmental movement. AbeBooks has been helping the world’s used bookstores sell their books since 1996 and we would not exist without a worldwide demand for secondhand books. Sustainability is the capacity to endure and we believe a book should enjoy many owners over the years.
Celebrate Earth Day (April 22) by buying a used book from a secondhand bookseller and make it a green one.