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Increase conversion rates by deep linking

Instead of directing your customers to the Abebooks homepage, you can include links on your site that direct your customers to a specific book search. This eliminates 2-3 steps in the order process and should result in a substantial increase in your conversion rates.

Using these instructions, you can customize any of our banners/text links to search for specific books, authors, or keywords.

Instructions

  1. Choose the link or banner you would like to customize and click "Get HTML" under the last column titled "Actions".
  2. Click the button "Show Advanced Options".
  3. In the "Destination URL" text field, change the link to

    http://www.abebooks.com/servlet/SearchResults?

    After the SearchResults?, you can enter the specific search parameters you want to use:

    • Author: "an=". Enter author name, with multiple names separated with "+" signs. For example, "an=stephen+king".
    • Title: "tn=". Enter title name, with multiple words separated with "+" signs. For example, "tn=the+great+gatsby".
    • Keyword: "kn=". Enter keyword, with multiple keywords separated with "+" signs. For example, "kn=science+robots". Multiple keyword links should be tested to ensure effective searches.
    • ISBN: "isbn=". Enter ISBN number. For example, "isbn=0439139597".
    • Publisher: "pn=". Enter publisher name with multiple names separated with "+" signs. For example, "pn=simon+schuster".

    NOTE: Be sure to separate multiple parameters with "&". For example, to search for "Fever Pitch" by Nick Hornby:

    http://www.abebooks.com/servlet/SearchResults?an=nick+hornby&tn=fever+pitch
    (Note: the URL should have no spaces in it)

    Additional Search Parameters:

    • Binding: bi=softcover OR hardcover
    • First Edition: fe=on
    • Dust Jacket: dj=on
    • Signed: sgnd=on
    • Order Results: sortby= ("0" for Newest, "1" for Highest Price, "2" for Lowest Price)

Once you have entered the search parameters you would like to use, click "Update HTML".
You can then copy and paste the updated HTML code onto your web page. Be sure to test the link.

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