Affiliate Advertiser Tips

Tightly integrate Abebooks text links into your site. Studies show that "in-context" text links receive greater traffic and have much higher conversion rates. You can customize Abebooks text links to make them very relevant for your users, and search for books on specific topics, authors, or titles. For example, if your site has an article on France, place an affiliate link within the article titled "Search for books on French cooking". You could then have the link point to an Abebooks search on the keywords "french cooking".

Leverage off the traffic from your homepage. Most of your traffic will come directly to your homepage. Put all of your major affiliate links on this page to increase the number of clicks that your affiliate program generates.

Don't SELL. Instead, warm your visitor up for your merchants by pre-selling them with great content that they value and respect. They'll click-through with pleasure, arriving at your merchants site in an open-to-buy mindset. This should have a noticeable effect on your conversion rates

Keep your page fresh. Providing new content for your visitors is one of the best ways to encourage that they continue to come back. Using one of our creatives that dynamically change to stay current with significant events and holidays is one easy way to keep your page fresh.

Include Affiliate links in your direct marketing campaigns. Adding affiliate links in email correspondence and newsletters is an easy way to increase the traffic through your affiliate program.

Improve your Performance. Occasionally we will post a tip that will help our affiliate advertisers increase their commissions. To view the current tip, just visit the Abebooks homepage, click the "Affiliate Program" link at the botton of the page, and a preview of the tip will be available in the column on the right.