Improve your Performance: Where to put Creatives on your Web site: Location, Location, Location!

You will definitely want to put your Affiliate creative somewhere where it will get maximum exposure. The most obvious place would be the top right corner of your home page. However, you might not want your home page to start with a banner to another page. Another place to consider would be the bottom of your home page. You can also choose to show a smaller banner at the end of your site navigation menu to the left or right of your page, we have many sizes, shapes and colors of creatives to choose from. Finally, don’t forget about text links located in your content; we have seen a high click through rate on these links and better conversions.

An interesting note is that creatives beside the right scroll bar generate a 200% higher click-through rate than on average creatives at the top of the page. This shows that traditional advertisement locations are not always the most successful; remember to be imaginative when placing your advertisements.

Creatives placed 1/3 down the page (still on the first screen), as opposed to the top of the page, generate about a 75% higher click-through rate. But make sure the creative is visible on all monitor sizes as up to 35% of Internet users still use a 800 x 600 size monitor. A creative will need to be seen without the need to scroll, otherwise the click-through rate will fall through the ground instead of soaring.

If you have a great tip that you would like to share with the Abebooks affiliate community, please let us know.

affiliate@abebooks.com