Provide new content

It is important to always keep your customers engaged and provide them with something new when they visit your site. This will encourage your customers to continually re-visit your site and increase the value of your customers visit.

You can further increase the value of your content by keeping it relevant to current events or industry trends. Currently, you may want to develop content around Harry Potter in anticipation of the newest book release on June 21st, 2003. You could do this by writing specific articles or promoting Harry Potter books and merchandise.

Another easy way to keep your site fresh is by including ad Creatives that automatically change. This is a very "hands off" approach for Publishers but, can still give your site a dynamic feel. Abebooks has recently released a series of "dynamic" Creatives for this specific reason.

Dynamic Author/Title Banner

Dynamic Abebooks Feature Banner

Dynamic Abebooks Feature 2 Banner

Throughout the next few months, we will continually add new dynamic Creatives to this series.

By always providing something new for your customers, you will ensure that they continue to come back.