We continue to uncover timely and accurate consumer insights using a
variety of methods from web site analytics, to on-site
surveys, observational research and in-person interviews.
These insights are vital to our marketing success,
whether it’s confirming
a hunch, uncovering a new method of engaging customers,
or identifying a gap in our process.
Web site analytics – Through our partner, Coremetrics,
we track and analyze everything from monthly web
site visits to the number of first time visitors
from Boise, Idaho, coming to Abebooks via Google,
who bought a first edition Hemingway.
Consumer Research – We conduct proprietary research
on a regular basis via on-site and email surveys to uncover customer
insights. We also work with partners like ForeSee Results to conduct
third-party research of prospects to uncover insights that will
help us understand where to find high quality new customers.
We supplement and validate these insights with studies from partners
like BISG, Shop.org, and Forrester Research.