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Dear Bookseller,
Driving valuable new customers to your books, and reminding those customers
to come back and buy more books, is critical to the continued success
of the AbeBooks marketplace. Our Marketing Team is very active making
the most of the strategic marketing channels highlighted below, and this
page is intended to help you stay up-to-date on our activities.
Word-of-mouth marketing has always been critical to our success, and
we know the highest compliment you can give is the referral of
friend, colleague, family member, or customer. Referred customers are more likely
to buy the first time they visit, buy more, and buy more often. Every
time you refer someone to AbeBooks, you are helping to support your network
of independent booksellers, so please help us to help you sell more books
by working with us to spread the word!
AbeBooks is truly unmatched in the world: literally the largest selection
of books, thousands of independent booksellers selling
all types of books (no barbecues, no jewellery), and
a company-wide mission to help people find and buy any book from
any bookseller anywhere. These differentiators matter to book lovers, and
we're proud of them. They've set us apart from the beginning and they will continue to form the basis for all of our marketing activity. We're proud of all our booksellers, from antiquarian and rare to new and used, and we look forward to working with all of you to make sure book lovers everywhere discover AbeBooks.com.
If you have an idea for an exciting promotion or feature, please contact us at features@abebooks.com. We're always looking for new ways to sell your books!
Sincerely,
Thomas Nicol
Director Marketing |
› On-Site Merchandising
The merchandising team at AbeBooks is focused on helping customers
find and buy more of your books on the AbeBooks sites. See what
we’re doing and offer your suggestions. |
› Online
Marketing
Our online marketing department is constantly abreast
of emerging technology and trends in the rapidly evolving
world of internet marketing. Find out more about the
various channels and techniques we employ to keep driving
visitors and sales to AbeBooks.com. |
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› PR & Press
Our PR department is dedicated to raising the profile
of the company and its booksellers through newspapers,
magazines, websites and broadcast media on a daily
basis. During 2005, AbeBooks.com ran PR campaigns to
highlight rare and antiquarian books; our unique search
for real Harry Potters, college textbooks, and the
growth of used books in the US. |
› Offline Marketing
Visit our offline marketing page and find out more about
the many initiatives we run to promote AbeBooks.com’s
world class community of booksellers to the world. Avenues
include print advertising, campus street teams, event
sponsorship, direct marketing and co-branded bookseller
collateral. Stay up to date on our current campaigns! |
› Events
AbeBooks.com attends and supports many consumer and trade events
each year. Check out the 2011 list of events in North America. |
› Consumer Insights
Timely and accurate consumer insights are vital to our marketing success, whether it’s confirming a hunch, uncovering a new method of engaging customers, or identifying a gap in our process. |
