Print Advertising

AbeBooks regularly runs consumer-focused print ads to support our online activities throughout the year. We have just launched our new ad campaign “If you can’t find it here, it doesn’t exist” to great response. Each set of ads is tailored to a specific publication’s audience such as Rare & Antiquarian, Current Events & General Reading, and Textbooks for Back to School. AbeBooks ads run in publications such as Harpers Magazine, The New Yorker, Mother Jones Magazine, London Review of Books, The Literary Review of Canada and more, reaching well over 10 million book lovers!

Student Campaigns

Each fall and winter semester AbeBooks runs large-scale campaigns on college and university campuses in the US and UK to promote textbook sellers. Our textbook initiatives reach anywhere from 500,000 - 1 million students through campus street teams and custom collateral for bookseller packages.

What’s going on right now!

  • Last December and January AbeBooks was on 16 campuses in the US with street teams handing promotional materials and letting students know that is the best place to get new and used textbooks
  • Our street teams were also on 7 campuses in the UK promoting to students in England and Scotland
  • In August and September AbeBooks teamed up with Sony Music, Microsoft, and for the Get Smart, Save Money student campaign, promoting textbooks on The initiative reached more than 1 million students through a combination of bookseller in-pack collateral, street teams on 36 campuses across the US, and extensive online exposure. The campaign also received extensive media coverage in college markets and campus publications.
  • also ran a similar Get Smart promotion on 7 campuses in the UK. Street teams distributed bookmarks and posters in Durham, Glasgow, Leicester, Nottingham, Reading, Sussex and Warwick. In total, over 40,000 pieces of collateral were distributed on campuses and through UK booksellers.


Each and every campaign we run at AbeBooks is supported by hundreds of thousands of pieces of collateral such as bookmarks, posters and stickers. Marketing materials are distributed through street teams on the ground in targeted cities, in bookseller mailing packages and at fairs and festivals.