AbeBooks regularly runs consumer-focused print ads to support our online
activities throughout the year. We have just launched
our new ad campaign “If
you can’t find it here, it doesn’t exist” to great response. Each set
of ads is tailored to a specific publication’s audience such as Rare & Antiquarian,
Current Events & General Reading, and Textbooks for Back to School. AbeBooks
ads run in publications such as Harpers Magazine, The
New Yorker, Mother Jones Magazine, London Review of
Books, The Literary Review of Canada and more, reaching
well over 10 million book lovers!
Each fall and winter semester AbeBooks runs large-scale campaigns
on college and university campuses in the US and UK to promote textbook sellers.
Our textbook initiatives reach anywhere from 500,000 - 1 million students
through campus street teams and custom collateral for bookseller packages.
What’s going on right now!
- Last December and January AbeBooks was on 16 campuses in the US with street teams handing promotional materials and letting students know that AbeBooks.com is the best place to get new and used textbooks
- Our street teams were also on 7 campuses in the UK promoting AbeBooks.co.uk
to students in England and Scotland
- In August and September AbeBooks teamed up with Sony Music, Microsoft,
and AllPosters.com for the Get Smart, Save Money
student campaign, promoting textbooks on AbeBooks.com. The initiative
reached more than 1 million students through a combination of bookseller
in-pack collateral, street teams on 36 campuses across the US, and
extensive online exposure. The campaign also received extensive media
coverage in college markets and campus publications.
- AbeBooks.co.uk also ran a similar Get Smart promotion on 7
campuses in the UK. Street teams distributed bookmarks and posters
in Durham, Glasgow, Leicester, Nottingham, Reading, Sussex and
Warwick. In total, over 40,000 pieces of collateral were
distributed on campuses and through UK booksellers.
Each and every campaign we run at AbeBooks is supported by hundreds of thousands of pieces of collateral such as bookmarks, posters and stickers. Marketing materials are distributed through street teams on the ground in targeted cities, in bookseller mailing packages and at fairs and festivals.