Our online marketing department is constantly abreast of emerging technology and trends in the rapidly evolving world of internet marketing. Find out more about the various channels and techniques we employ to keep driving visitors and sales to AbeBooks.com. Such initiatives include paid search marketing, affiliate marketing and comparison shopping engines.

Paid Search Marketing

AbeBooks invests a great deal of time and resources towards paid search marketing with major Search Engines such as Google, Yahoo, and MSN. Paid search, or “PPC”, marketing is a method of advertising used on web sites, advertising networks and search engines.

With search engines, pay-per-click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. In the case of AbeBooks, we place advertising which match a visitor's request for all terms related to our business – such as "used books", "rare books", "find out-of-print books", etc. We are continuously optimizing these campaigns and expanding the breadth to bring further qualified buyer traffic to all our AbeBooks platforms

Affiliate Marketing

One of the pillars of AbeBooks online marketing initiatives is our affiliate programs. Our affiliates are responsible for driving a great deal of qualified buyer traffic to our various web sites and continue to grow in size and importance.

What is affiliate marketing, you ask? Well, put simply, it is the relationship between web site owners and merchants (AbeBooks) whereby the merchant offers the web site owner (affiliate) a commission fee structure for linking to the merchant site to offer goods or services for sale. Affiliates publish web sites, blogs, etc, so they are also known as Publishers. Merchants advertise on affiliate sites, so they are also called Advertisers.

AbeBooks pays a commission percentage to their affiliates, which is a portion of the total order value referred before shipping. Affiliate range in type from book vertical price comparisons such as Bookfinder.com, to popular rebates sites, content sites and even affiliates who invest in Paid Search advertising on behalf of the Advertiser.

Shopping Portals and Price Comparison Websites

An increasing area of AbeBooks online marketing initiatives are focused on increasing our product exposure on popular Price Comparison and Shopping Portal websites.

A Price Comparison website, or Comparison Shopping Engine (CSE), is a web site that searches and finds the best prices on specific items from different online vendors. The most popular broad product reach comparison sites focus primarily on traditional e-commerce verticals such as computers, electronics, movies, music, apparel, etc. These sites, however, are quickly becoming a source for all products – books included!

For more niche verticals, like books, textbooks or used music, many affiliate publishers have created niche vertical comparison engines - with features/functionality that caters to the unique attributes inherent to each vertical. Bookfinder.com is a perfect example of this trend.