Find millions of new & used business and economics books at AbeBooks, the world's largest online marketplace for books. Shop with confidence knowing that you can return your purchase within 30 days if it is not as described on our web site. New to AbeBooks? Find out how AbeBooks can work for you.

 

Search Business & Economics

   

Browse Business & Economics

Subscribe to the Avid Reader Newsletter Subscribe to the Avid Reader
The Avid Reader is packed with book news, great deals on new and used books, exclusive contests, and more - and it's all delivered free to you every month. Subscribe now
New and Used Textbooks New & Used Textbooks
Find all your textbooks at amazing prices on AbeBooks. Search from millions of new, used, and international edition titles, at savings up to 90% off list prices.

Editor's Pick

The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

The Long Tail

The "Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

[Find this Book]

Top Books Tagged Business on LibraryThing

Good to Great
  1. Good to Great, Jim Collins
  2. The E-Myth Revisited, Michael E. Gerber
  3. Business @ the Speed of Thought, Bill Gates
  4. In Search of Excellence, Tom Peters
  5. The Dilbert Principle, Scott Adams
  6. The Innovator's Dilemma, Clayton M. Christensen
  7. The Tipping Point, Malcolm Gladwell
  8. Built to Last, Jim Collins
  9. The Long Tail, Chris Anderson
  10. Crossing the Chasm, Geoffrey A. Moore

What Are LibraryThing Tags?