For immediate release
BOOKWORMS CRINGE AS PAMELA ANDERSON
TURNS OVER A NEW LEAF AND JOINS THE BOOK BUSINESS
(Victoria, BC - April 12, 2005) Booklovers across North America are cringing - but fascinated - at the prospect of Pamela Anderson entering the bookselling world, according to a survey conducted by online bookseller AbeBooks.com.
Pamela's new primetime TV series is called Stacked and begins on Wednesday evening. Set in a family-run bookstore called The Stacks, the show features the former Baywatch star as a new employee making a fresh start in life.
AbeBooks.com, which attracts hundreds of thousands of bookworms and professional booksellers on a daily basis, lists more than 70 million books for sale. Its poll revealed apprehension about Stacked and its potential affect. Only 29 per cent said they would watch the first show and just 35 per cent thought Stacked would encourage more North Americans to buy more books.
However, the respondents were aware of Pamela's marketability - 39 per cent said they would buy a book from her and 49 per cent said they would hire the actress to work in their bookstore.
AbeBooks.com also asked for suggestions about what is Pamela's favorite book. The erotic-themed suggestions included Karma Sutra (including the pop-up version), Madonna's Sex, and The Joy of Sex. A couple of the wittier suggestions were The Two Towers, The Climber's Guide to the Grand Tetons, Tommy the Tank Engine, and her cheque book. Literary suggestions included War and Peace and Ulysses, while one visitor touchingly proposed Romeo and Juliet.
"We will be watching the show with interest," said Lisa Stevens, VP of marketing at AbeBooks.com. "We are curious to see how Stacked portrays the book business and also the customers."
Two used bookstores selling books via AbeBooks.com had varying opinions about Stacked.
"I can't see how it is going to hurt the bookselling business – it might just help," said Jeannie Mancini, the owner of Books Unlimited in San Mateo, California. "Perhaps some people will watch the show and then go and find their local bookstore."
Barbara Young, owner of The Old Book Shop in Tubac, Arizona, said: "I've seen the trailers and it looks tacky. Stacked is a play in words and obviously refers to Pamela's physical endowments. I will not be recommending it to any of my friends."
300 respondents completed the AbeBooks.com online poll.
AbeBooks is the world's largest online marketplace for books, with over 70 million new, second-hand, rare, and out-of-print titles listed for sale by more than 13,000 independent booksellers from around the world. AbeBooks has millions of registered customers who collectively purchase more than 20,000 books a day from its 5 global websites (AbeBooks.com, AbeBooks.co.uk, AbeBooks.de, AbeBooks.fr and Iberlibro.com). A true internet success story, AbeBooks.com has been selling books online since 1996, and is a private company based in Victoria, BC Canada, with offices in Düsseldorf, Germany.
Richard Davies, PR & Publicity Mgr., AbeBooks.com