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For release: July 28, 2004

SURVEY SHOWS FEMALE STUDENTS WOULD BUY BOOKS RECOMMENDED BY JOHN KERRY, WHILE MORE MALES WOULD BUY BOOKS RECOMMENDED BY GEORGE W. BUSH


New Student Survey on AbeBooks.com reveals a link between book buying and voting preference among students.

(July 28, 2004, Victoria, BC)—AbeBooks.com, the world’s largest online marketplace for books, released results of their Student Survey today that show differences in how male and female students choose books.

When asked if they would buy a book because it was recommended by Senator John Kerry or by President George W. Bush, more female students would buy a book recommended by Kerry, while more male students would buy a book recommended by Bush.

Lisa Stevens, director of marketing at AbeBooks.com, comments: “As every book lover knows, it’s a compliment when you recommend a book and someone reads it. It shows a level of trust and speaks volumes about values. Whether or not our survey mirrors current polls there is valuable information here about student voters and who they trust.”

The AbeBooks.com Student Survey results were gathered from over 2,000 students aged 16 to 30, during June and July on the TextBook Central page at AbeBooks.com (www.abebooks.com/Textbooks/).

Other findings from the AbeBooks.com Student Survey include:

- 60% of students surveyed believe their life would make a better novel than reality TV show;

- The most popular choice in literary roommate for male and female respondents was Bridget Jones, followed by Frodo Baggins, and Virginia Woolf;

- 80% of students who spend over $1,000 a year on books have sex more often than students spending less;

- When asked what they would most like to have tomorrow, 11% of students chose new shoes while a whopping 50% chose a “new lease on life”;

- 81% of students have bought at least one used book in their life; 40% of students resell books once they are finished with them;

About AbeBooks
AbeBooks is the world’s largest online marketplace for books. Bookbuyers love the variety of over 55 million new, used, rare, and out-of-print books offered by more than 12,000 independent booksellers. Booksellers love AbeBooks for providing tools to help them succeed online, including options for selling via strategic partners (Amazon, Barnes & Noble), and four sites (AbeBooks.com, AbeBooks.co.uk, AbeBooks.de, AbeBooks.fr). AbeBooks is a private company based in Victoria, BC Canada, with offices in Düsseldorf, Germany.

Contacts
Richard Davies, PR & Publicity Mgr., AbeBooks.com
Ph: 250-412-3238
rdavies@abebooks.com




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Richard Davies
PR & Publicity Manager
media@abebooks.com
(Media inquiries only. For general questions please contact Customer Support.)

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