For release: July 28, 2004
SURVEY SHOWS FEMALE STUDENTS WOULD BUY BOOKS RECOMMENDED BY
JOHN KERRY, WHILE MORE MALES WOULD BUY BOOKS RECOMMENDED BY GEORGE
New Student Survey on AbeBooks.com reveals a link between book
buying and voting preference among students.
(July 28, 2004, Victoria, BC)AbeBooks.com, the worlds
largest online marketplace for books, released results of their
Student Survey today that show differences in how male and female
students choose books.
When asked if they would buy a book because it was recommended
by Senator John Kerry or by President George W. Bush, more female
students would buy a book recommended by Kerry, while more male
students would buy a book recommended by Bush.
Lisa Stevens, director of marketing at AbeBooks.com, comments:
As every book lover knows, its a compliment when you
recommend a book and someone reads it. It shows a level of trust
and speaks volumes about values. Whether or not our survey mirrors
current polls there is valuable information here about student
voters and who they trust.
The AbeBooks.com Student Survey results were gathered from over
2,000 students aged 16 to 30, during June and July on the TextBook
Central page at AbeBooks.com (www.abebooks.com/Textbooks/).
Other findings from the AbeBooks.com Student Survey include:
- 60% of students surveyed believe their life would make a better
novel than reality TV show;
- The most popular choice in literary roommate for male and female
respondents was Bridget Jones, followed by Frodo Baggins, and
- 80% of students who spend over $1,000 a year on books have
sex more often than students spending less;
- When asked what they would most like to have tomorrow, 11%
of students chose new shoes while a whopping 50% chose a new
lease on life;
- 81% of students have bought at least one used book in their
life; 40% of students resell books once they are finished with
AbeBooks is the worlds largest online marketplace for books.
Bookbuyers love the variety of over 55 million new, used, rare,
and out-of-print books offered by more than 12,000 independent
booksellers. Booksellers love AbeBooks for providing tools to
help them succeed online, including options for selling via strategic
partners (Amazon, Barnes & Noble), and four sites (AbeBooks.com,
AbeBooks.co.uk, AbeBooks.de, AbeBooks.fr). AbeBooks is a private
company based in Victoria, BC Canada, with offices in Düsseldorf,
Richard Davies, PR & Publicity Mgr., AbeBooks.com