For Immediate Release – September 16, 2004
SKYROCKETING DEMAND FOR USED TEXTBOOKS CREATES UNPRECEDENTED BOOM FOR ONLINE BOOKSELLERS
World’s largest online book marketplace AbeBooks.com reports 394% increase in online sales of textbooks compared to same time last year
(Victoria, BC, CANADA) September 16, 2004 - AbeBooks.com today announced that textbook sales for the month of August were nearly 400% higher than in August 2003.
“Our textbook sellers are very excited by the sales this back-to-school season. Long-time booksellers saw a significant increase in their year-over-year textbook orders, and our work to build our inventory to meet rising customer demand showed outstanding results across the board,” explained Sue Connors, AbeBooks’ Director of Bookseller Community.
To increase brand awareness and drive traffic to AbeBooks.com for the back-to-school season, the company distributed nearly a million branded items into the marketplace with the help of their vast network of booksellers, and marketed directly to students on campuses and through strategic partnerships with well-known brands.
“We also focused a great deal of our textbook campaign on online marketing, driving traffic through affiliates and price comparison sites,” says Boris Wertz, AbeBooks COO.
Sales of textbooks on AbeBooks.com in August showed an increase in gross merchandise sales of 394% over the same period last year.
Wertz attributes the strong sales to several contributing factors: financially strapped students are increasingly wary of expensive new editions and are turning to online booksellers for a wider selection and competitive pricing on both new and used textbooks; the AbeBooks database of over 60 million books is easily searchable and is the largest single source for books in the world; the impending closure of Half.com sent buyers and sellers looking for alternatives; and AbeBooks.com is successfully increasing its brand awareness in the student marketplace.
Mark Freed, VP of Operations & Development at Bookbyte, confirms. “We had a significant volume of textbook sales on AbeBooks.com last year, and this year we’ve seen a 200% growth, which has been phenomenal. I think AbeBooks, like Bookbyte, is stepping up to fill needs that are in the market. We feel that AbeBooks is a valuable partner with us in the book industry.”
The majority of AbeBooks 2 million registered customers are affluent, educated professionals. “Today’s students are mostly searching for textbooks, but tomorrow they will become our core customers,” says Wertz. “Marketing to students is a worthwhile investment for us in both the long and the short term, and all indications are that the online textbook market is going to keep growing.”
AbeBooks is the world’s largest online marketplace for books. AbeBooks makes it simple and safe to find and buy—or list and sell—books online. Bookbuyers love the variety of over 60 million new, used, rare, and out-of-print books offered by more than 12,500 independent booksellers. Booksellers love AbeBooks for providing tools to help them succeed online, including options for selling via strategic partners (Amazon, Barnes & Noble), and four global sites (AbeBooks.com, AbeBooks.co.uk, AbeBooks.de, AbeBooks.fr). AbeBooks is a private company based in Victoria, BC Canada, with offices in Düsseldorf, Germany.
Richard Davies, PR & Publicity Mgr., AbeBooks.com