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ABEBOOKS SUCCESSFULLY ENTERS UK MARKET BY FILLING A MINI WITH RARE BOOKS AT EDINBURGH BOOK FESTIVAL

Canadian Internet success story AbeBooks--the world's largest online marketplace for used, rare, and out-of-print books-enters the UK market with an outrageous stunt at the Edinburgh International Book Festival.

28th August, 2002

(Victoria, BC) - AbeBooks, the world's largest online marketplace for used, rare and out-of-print books entered the UK bookselling market last week with the launch of AbeBooks.co.uk-a site created specifically for UK booklovers. The new website provides UK bookbuyers with easy access to AbeBooks' global inventory of 40 million books, and helps UK booksellers share their books with UK bookbuyers and wider global markets.

By entering the UK market, AbeBooks continues its international expansion. Brent James, CEO of AbeBooks explains: "In comparison with other antiquarian book markets world wide, the UK market currently has the greatest potential for growth." AbeBooks already serves Germany and France with the sites www.abebooks.de and www.abebooks.fr

The successful UK launch event involved a red Mini-BMW that was filled with secondhand books and parked at the Edinburgh Book Festival. The contest was so successful (people were invited to guess the number of books in the car by logging onto www.abebooks.co.uk ) that sales in the week following the launch event (on August 20) increased by more than 300%.

Boris Wertz, AbeBooks VP of marketing and business development was present at the launch and noted its appeal: "People love guessing the number of books. AbeBooks has 40 million books on its sites, but I can tell you that's not the number in the car."

The car was loaned to AbeBooks by a local company (Eastern BMW) and the books to fill the car were provided by booksellers from nearby Wigtown Book Town, in Scotland.

About AbeBooks.com
AbeBooks is the world's largest book site, listing over 35 million books. With offices in Canada and Germany, abebooks provides independent booksellers with business support, technological infrastructure and international marketing, enabling booksellers of any size to compete on an equal footing with book superstores. Through its acquisition of Germany's JustBooks, now abebooks Europe, the company now serves over 10,000 member booksellers worldwide via web sites in English, German, and French. AbeBooks was launched on the Internet in May of 1996 and offers consumers the most complete collection of rare, used, and out-of-print books available anywhere.

Contact
Richard Davies, PR & Publicity Mgr., AbeBooks.com
Ph: 250-412-3238
rdavies@abebooks.com

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Richard Davies
PR & Publicity Manager
media@abebooks.com
(Media inquiries only. For general questions please contact Customer Support.)

AbeBooks
#4 - 410 Garbally Rd.
Victoria, BC
Canada
V8T 2K1
http://www.abebooks.com