For immediate release
CHICKEN OR BEEF? THE WORLD’S BEST LOVED AIRLINE RECIPES - A ‘NOT-BOOK’ TO CELEBRATE 10 YEARS OF ABEBOOKS.COM
(Victoria, BC – 8 June 2006) Four humorous fake ‘not-books’ – including Chicken or Beef? The World’s Best Loved Airline Recipes and Whoops. I Was Wrong by GW Bush – are the focal point of AbeBooks.com’s birthday celebrations.
AbeBooks.com, the world’s largest online marketplace for new, used, rare and out-of-print books, is 10 years old this month and running a high profile multi-faceted marketing campaign across three continents. The non-existent books - which have the tagline ‘ If you can’t find it here, it doesn’t exist’ - are being showcased in newspaper and magazine adverts in the United States, Canada, UK, Australia and New Zealand.
Promotional copies of Chicken or Beef? and the other not-books - with blank pages - have also been printed and distributed at North America’s largest book fair, Book Expo America, while e-card versions ensure visitors to AbeBooks can send them to friends and family.
Making Marriage Work by Henry VIII and Everything You Wanted To Know About North Korea But Were Afraid To Ask by Kim Jong Il complete the line-up of not-books, which were designed by advertising consultancy Rethink and printed by Trafford Publishing, a leading on-demand publisher.
Available from AbeBooks.com, the blank not-books can be purchased for $2.17 each and initial sales for Chicken or Beef? and Whoops. I Was Wrong by GW Bush are strong.
The not-books are also featured on more than two million bookmarks featuring unique contest codes that give holders the chance to win a trip around the world and visit bookstores in 10 cities, including New York, Paris and Sydney.
The campaign has been featured in USA Today, Chicago Sun-Times and by countless bloggers writing on subjects ranging from marketing to politics, books and the airline business.
Further details about the anniversary, the contest and the not-books can be found at http://www.abebooks.com/docs/10-anniversary/
AbeBooks.com is the world’s largest online marketplace for books, with over 80 million new, used, rare, and out-of-print titles listed for sale by thousands of independent booksellers from around the world. AbeBooks has millions of customers who purchase up to 25,000 books a day from its 5 global websites. A true internet success story, AbeBooks has been selling books online since 1996, and is a private company based in Victoria, BC Canada, with offices in Germany, Spain and USA. Internet Retailer magazine ranked AbeBooks at No. 67 among North America’s online retailers in June 2006.
Richard Davies, PR & Publicity Mgr., AbeBooks.com
Office Ph: 250-412-3238 / e-mail email@example.com